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Paid Search Management

Advanced PPC campaign structures and disciplined processes to increase profits even in competitive markets.

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A Paid Search Agency That Gets Results

Now more than ever, it’s important for businesses to invest in paid search marketing to strengthen their digital presence. Customers use the internet to search for products and services, and if your business isn’t showing up in search engine results, they won’t find you. With more and more companies understanding the importance of ranking highly on search results pages, the PPC advertising landscape has become more competitive than ever. This can make it difficult to navigate without expert help.

Our paid search management experts can create the right strategy to drive relevant traffic to your website and convert them into leads or sales through optimized landing pages. Leveraging years of experience running Google and Bing search campaigns, we cut through the technical fluff and implement strategies that boost bottom-line results.

How Our Paid Search Management Service Works

Campaign Strategy and Management

Paid search marketing campaigns are comprised of many moving parts, including setup, optimization, monitoring, and reporting. To maximize your efforts, you need a well thought-out strategy. Our seasoned team of PPC management experts has a history of helping clients reach and exceed their business goals. We can develop a specialized strategy and set up a granular campaign structure for your company, simplifying maintenance and positioning you for long-term success.

Keyword Research

A successful paid search campaign begins with an effective keyword strategy. We do thorough research to source the keywords your target audience is searching for so you can use them to help these potential customers find you first. We have expert knowledge of advanced keyword strategies and tools that we use to help you discover keyword opportunities that boost engagement and conversions.

Creative Copy

Crafting stellar ad copy is of the utmost importance for any paid search campaign. A single word can be the deciding factor for a potential customer as to whether or not they will convert. Our creative experts develop enticing ad copy that drives clicks from your target audience. Our engagement optimized PPC ads incorporate the most effective best practices.

Landing Page Creation

Customized landing pages are the best way to drive conversions and sales. We develop powerful landing pages that are optimized to boost traffic and clicks. Our expert design team creates the content, suggests the right form length, and designs the entire page.

Tracking and Measuring Success

With all the effort you’re putting into paid search advertising, it’s important to know where your conversions are coming from. We set up URL tracking for each of your ads, implementing tracking codes [Google Tag Manager & UTM tracking] and conversion and goal instances, and provide comprehensive reporting.

Budget Management

Budget optimization is one of the most complex aspects of paid search management, and it’s not something to take on blindly. We have years of experience creating and optimizing individual keyword bids and daily budgets and can ensure your campaign is performing with maximum efficiency.

Device Optimization

With the proliferation of smartphone usage, customers across all industries are sourcing and discovering products and services from the palms of their hands. We ensure that your paid search campaigns, ads, and landing pages are optimized across all devices so you don’t miss out on huge engagement opportunities.

Comprehensive Reporting

We like to keep our clients in the loop at all times, which is why we send regular reports. With SevenAtoms, you'll always be informed about the status of your paid search marketing campaigns, from the big picture to the critical details. Our reports provide expert performance analysis, including opportunities for improvement.

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