Google, Bing, Capterra Ads Management Case Study for Fabric

267%

Increase In Leads

109%

Increase in Sales Opps

41%

Decrease in Cost Per Lead

The Client

The Fabric commerce platform provides a range of services for commerce, including APIs, a marketplace, an order management system (OMS), and product information management (PIM), designed to encourage a holistic approach to ecommerce. As a solution, Fabric emphasizes the concept of headless commerce, an approach that provides flexibility for merchandisers, operators, and developers within high-growth brands and retailers, letting them break down monolithic platforms and integrate with various systems.

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Working with SevenAtoms provided outcomes that far exceeded our expectations. SevenAtoms and the fabric marketing team worked together and were able to decrease cost per lead by 50%, grow the sales-qualified pipeline from paid search by 100%, and improve landing page conversions by 4X. SevenAtoms over-delivered for every single quarterly goal ahead of schedule and was amazing to work with.

Issac Akrouche
Growth Marketing Manager

Like many businesses, fabric wanted to drive sales opportunities and decrease the amount it was spending to acquire those leads. In addition to strategic ad spend and high-efficiency keywords, fabric also wanted to ensure accuracy and proper tracking of its campaign performance, which had previously been a pain point. SevenAtoms was brought on board with clear goals: Increase leads and find cost-efficient opportunities.

SevenAtoms provided the following services:

Google PPC and retargeting campaign setup and management
Bing PPC campaign setup and management
Capterra campaign setup and management
Custom landing page development, optimized for conversions

SevenAtoms started by identifying fabric’s key target personas, including their characteristics and online behavior, and created detailed strategic plans across multiple channels, including Google and Bing ads, retargeting, and leveraging Capterra for B2B corporate leads.

SevenAtoms optimized fabric’s PPC campaigns for less-competitive long-tail keywords, competitive terms, and niche terms. Conversion-focused, custom-built landing pages improved ad relevance, and mobile-optimized ads ensured high effectiveness with mobile searchers, an increasingly important segment.