Facebook Ads for Ecommerce

Ecommerce Facebook Ads Strategy

Let’s be frank: A poorly optimized and insufficiently planned Facebook ad campaign will wind up wasting you a lot of money. This is why we start every single one of our Facebook ad campaigns with a strategic plan. 

We’ll develop a comprehensive ecommerce Facebook ads strategy for your business, focusing on how to best allocate your budget for maximum return on investment. When you work with us, you’ll get a Facebook ad strategy that outlines:

• Who we’ll market to. What does your audience look like, and how can we best identify them on Facebook?

• The optimal Facebook ads funnel. Ecommerce businesses should be targeting consumers at all steps of the sales funnel — people who have never heard of you before, may be familiar with you, or who may have visited your site before, just to name a few. Ads, messaging and offers need to be customized for each step of the funnel. We’ll design a Facebook ads strategy to repeatedly engage with prospective buyers and move them down the funnel.

• The most effective types of ads. What imagery will work best for your intended audience and stage in the funnel? Should there be videos? What type of copy will work best at each step?

• Effective remarketing plans. Reaching out to people who have already heard of your brand, or who have even already purchased from you before, is a great way to drive additional sales at a much lower cost.

• How we’ll measure success and optimize accordingly. What will we be tracking? What KPIs will be most relevant to your goals, and how will we adjust campaigns based on the data we get?

Audience Targeting

One of the things that makes Facebook ads for ecommerce so powerful is the ability to target the exact audiences you want. This can be a double-edged sword though as getting the targeting wrong will lead to wasted ad spend and poor performance. Even the best ad copy, images and visuals will not help you in this case.

SevenAtoms will help you connect with Facebook users who are most likely to be interested in your products and what you have to offer. We’ll comb through data about people who are already shopping with you, and use that information to create target audiences that resemble your customers the most for attributes like interests, behaviors, age, location etc. We’ll also set up lookalike audiences to further expand your customer base. We’ll test multiple audiences and scale up what’s working the best.

Facebook Ad Copy and Creatives for Ecommerce

Knowing your audience doesn’t help if your ads are boring! We paid eye-catching visual design — whether static images or video — with clear, engaging copy that conveys the appeal of your products in just a few words, just like the best ecommerce Facebook ads do. We’re veterans at crafting Facebook ad copy for ecommerce that’s clever, persuasive, and excellent at making people shop on your site and convert.

Landing Page Design

Many times, sending users directly to your site is not the most effective option. Imagine if a prospective shopper clicked on one of your Facebook ecommerce ads and was sent to an unclear product category page, or worse, your home page, rather than a page specifically designed for the product they were interested in. They probably wouldn’t buy!

SevenAtoms has expertise crafting beautiful, effective landing pages for our ecommerce clients, and we’ll do the same for you. Our landing pages will be smartly designed to showcase your products, nurture shoppers into customers, and even make them brand advocates.

Facebook and Instagram Remarketing

Prospects who are already familiar with your brand — and especially those who have shopped with you before — are far more likely to convert than a “cold” audience. SevenAtoms will set up remarketing campaigns aimed at those who have interacted with your brand, who may have visited your site, or who may have even left a shopping cart unattended without purchasing.

Using our experience as a Facebook ads agency, we’ll deliver laser-targeted remarketing designed to remind these potential shoppers what they found appealing in your offer, and convince them to take the plunge.

Ongoing Optimization and A/B Testing

Even the best Facebook advertisers don’t always get things 100% right on the very first try. And even if they do, the likelihood of sustained performance at scale is very low. Facebook ecommerce ad campaigns cannot work with a “set it and forget it” approach. Indeed, when we first launch Facebook ads, that’s just the first step in an ongoing journey where we strive for ever increasing performance and scalability.

We’ll track performance, measure engagement, and adjust as necessary. We’ll test different audiences, landing pages, creatives and copy, to ensure that we’re getting the best value for your advertising dollar. And once we’re done testing and optimizing? We’ll start all over again, ensuring that we’re always zeroing in on the most effective copy, ad design, target audience, and more, to drive the maximum number of conversions possible for your site.

When you work with SevenAtoms, your business will get the high-powered, high-converting, Facebook ads for ecommerce that you need to maximize your growth.