As more businesses adopt a Software as a Service (SaaS) model, it becomes harder for SaaS companies to differentiate themselves. If you want to thrive over your competitors, you can’t adopt an “off the shelf” approach to marketing. You need a marketing campaign that is as unique as your business.
At SevenAtoms, we’ve helped SaaS companies of all sizes with unique inbound and paid marketing strategies to meet their business goals. We have been able to deliver results through a specialized set of services that have worked together cohesively to address all facets of their marketing plan. Our SaaS marketing strategies have resulted in:
Better brand awareness and exposure
Increased website traffic through both organic and paid channels
Increased number and overall quality of leads
Significant improvement in conversions of users from free trials to paid subscriptions
Educate, delight, and provide real value. That's what our approach to inbound marketing is all about. Every prospective lead should be educated about your cloud service, delighted to see an industry void filled, and develop an appreciation of the value that it provides.
To accomplish this, we first identify all of your buyer personas and their journey, then formulate a strategy to target each persona. We come up with a comprehensive strategy that integrates SEO, PPC, content, email and social media channels together for the best results.
Our goal is to generate substantial new website traffic with improved quality of visitors, resulting in a significant increase in your lead-to-customer conversion rates.
There are three main types of paid campaigns that we manage for SaaS companies:
When it comes to PPC, SaaS companies often struggle with low-quality leads and a high cost per lead. Our team of PPC experts optimize your paid campaigns and create new landing pages to ensure that you thrive in a constantly changing and competitive landscape.
Engaging content attracts quality prospects who can ultimately become your best customers, especially if you have a B2B product offering. If your content isn’t up to par, you’ll lose leads and struggle to drive relevant traffic to your website. We can work with you on several fronts:
Most leads, especially those at the top of your sales funnel, will not be ready to convert after the first interaction. You need to keep your brand in front of these leads and devise ways of moving them along the funnel with different types of content and offers. Additionally, users who are trying out your product for a specific duration or users who signed up for a free trial but did not move forward with a paid subscription will need more customized messaging. To address these areas, we offer the following services:
“It is very clear the impact your team is making. You guys are doing a great job on targeted leads. In fact, we closed a lead directly through your marketing efforts last year that has resulted in over half a million dollars in revenue!”