Paid Media Agency With Proven Results
100+ clients trust our paid media services to deliver outstanding growth. Are you next?
A Paid Media Agency With Proven ROI
Paid media campaigns are a great way to get your brand front and center in front of prospective clients. However, while paid media done well can be a money-making machine and a key part of any advertising and marketing strategy, paid media that isn’t done right can feel more like a money pit you’re shoveling your hard-earned cash into. If you want the benefit of paid media marketing campaigns but don’t have the time to become an expert (and who does?) then you need the right partner. You need an expert paid media agency like SevenAtoms.
Whether you’ve tried managing your own PPC campaigns in the past with little to no results or you’re brand new to paid advertising, our paid media agency has a proven record of generating positive ROI for our clients. We know that we succeed when you succeed, and our goal is to turn you into a loyal client for us – which we do by doing our jobs the best we can.
Our paid media services start with information: We consult with you to determine the direction of your campaign and your desired goals. Our paid media experts then run with it by creating, fixing, and optimizing your ads so they’ll produce results that make your investment worthwhile. We won’t throw good money after bad; we’ll test and optimize to ensure that we’re getting the results you want to see from your advertising dollars.
Based on 150 combined years of experience, our paid media company’s team has the expertise to tackle any type of paid media offering across multiple platforms including Google Ads, Microsoft Bing, Facebook, LinkedIn, Amazon, and more. We also deliver another, crucial part of driving conversions — creating landing pages that engage visitors and drive conversions. As a veteran paid media agency, we deliver cost-effective results for customers in several industries including ecommerce, SaaS, B2B and B2C services, technology, and healthcare.
Featured Case Study: Auto Accessory Ecommerce Company Grows Sales From $2 Million to $18 Million
Increase in No. of Car Covers Sold
Decrease in Cost Per Order
Increase in Revenue
Featured Case Study: Cyber Security SaaS Company Sees 1,012% Growth From PPC Campaigns
Increase in Sales Opportunities
Increase in No. of Customers Won
Increase in Revenue
Paid Media Search Marketing
Paid media search marketing is an essential component of any company’s overall marketing strategy. If you’ve ever felt it’s more difficult for your business to vie for space with larger companies in organic search engine results, paid media might be the tool your company needs. However, regardless of the platform, it’s not something that can be learned overnight.
Through proven processes, our paid media agency will reduce cost-per-click, increase click-through rates, produce more conversions, and help you get higher-quality leads. In order to ensure the best results for your campaigns, we develop strategies based on rigorous keyword research and a deep-dive into your competitors. From developing a new campaign to updating ones that haven’t performed well, we work with you.
Display ads offer an ideal method to generate new traffic and increase brand awareness in your target audience.
Through our paid media services, our team of in-house designers develops ads that accurately reflect your message and brand, paired with unique landing pages. We cover every aspect of the process, whether it’s design and ad copy or bid management and analysis.
We know that paid media campaign management can be a headache. We work as an extension of your team to ensure that ads are only displayed on sites that make sense for your business and that your target audience visits often.
Remarketing and Retargeting
If you’ve ever visited a company’s website, left to continue browsing, and then later noticed an ad for that company, you’ve experienced remarketing or retargeting. This is the perfect way to reach potential leads who visited your site but did not convert, and it’s a critical part of any paid media agency’s toolkit. With this type of ad, you can generate new sales that might have otherwise been missed and help move them along in the sales process.
With our paid media company’s team of experts, you’ll have peace of mind about every aspect of your ads. We will develop a strategy to suit your preferences, execute on it, and manage remarketing campaigns that serve your company’s unique needs.
Google Shopping Campaigns
Google Shopping Campaigns are a necessity for all ecommerce companies and a cornerstone of our paid media services. This type of campaign can help your company appear at the top of the results when consumers make product-related searches.
When you partner with SevenAtoms as your paid media agency, we ensure your Google Shopping Campaigns produce results by customizing product feeds, including crucial details about your products, specific field attributes, high-resolution images, and effective promotional text.
Landing Page and Conversion Rate Optimization
If your ad campaigns have a strong click-through rate, but ultimately aren’t converting many leads, your landing page might be the culprit. Evaluating your landing pages and then suggesting fixes – or building new ones from scratch – is a key service for any worthwhile paid media agency, and it’s a key element of our paid media services.
Landing pages have long been used to generate new leads for both B2B and B2C businesses. Utilizing the expertise of our paid media company’s design and development teams, we create landing pages that capture a visitor’s attention and stay true to your company’s brand. For optimization, we also perform routine A/B tests on a variety of creative elements that will ensure that your pages are driving results.
Paid Social Media Advertising
With nearly two billion people using social media around the world, your company can’t afford to miss out on potential leads on these channels. However, you might have already guessed that not every social network will be a fit for your business.
It’s for this reason that you must use specifically targeted campaigns to reach your audience on the networks they use the most. When you work with a paid media agency like SevenAtoms, our paid social media advertising experts will help you optimally promote your business, targeting people who are most likely to make a purchase, ensuring that you maximize your sales and ROI.
We’re passionate about creating amazing ads that accurately represent your brand with appealing offers, the perfect ad copy, and inspiring visual elements that will encourage engagement and generate leads. Whether creating a new campaign or improving your existing social campaigns that aren’t producing valuable results, we have the expertise to help.
How Our Paid Media Services Work
Paid Media Research
Before we do anything else, our paid media company conducts thorough research to understand the products or services you sell. We then review all aspects of the PPC landscape, including current paid campaigns and what your competitors are doing. Next, we perform in-depth research to find relevant and cost-effective keywords, including both regular and long-tail options. For display campaigns, we explore specific websites to discover the ones frequented by your target audience.
Paid Media Strategy
Our paid media agency doesn’t believe in using the same strategy for every client. We approach every client individually, determining your company’s specific needs for a PPC campaign. We develop a strategy to meet these needs, taking the time to learn every aspect of your offering, target markets, and goals. Our team identifies specifics such as household income, geographic locations, ad schedules, and devices to target (mobile, desktop, tablets).
Paid Media Campaign Setup
Using the strategy as a foundation, we begin to build your campaigns. Our paid media company will structure the campaign for appropriate ad groups, proper site placements, relevant keywords, remarketing lists, and product feeds, as well as all available ad extensions. Then we move on to create landing pages optimized for conversion, using a responsive design that will work across all devices. When creating persuasive ads aligned with specified keywords that speak to your target markets, we also choose an appropriate Call-To-Action that leads to the landing pages.
As part of our paid media services, we will set up conversion tracking, such as phone call tracking, and ensure everything is integrated with any existing marketing automation or ecommerce platforms you’re using. Finally, after thorough testing across various devices, we launch your campaigns.
Paid Media Landing Pages
The best ads in the world won’t be effective if all you’re doing is sending a curious would-be customer to your home page or any other page where it’s difficult for them to find the service or product they were interested in. Custom-built, purpose-driven landing pages are the perfect way to capture a shopper’s attention and convert them into a buyer.
As part of our paid media agency’s services, we’ll build landing pages from scratch that are designed to put your brand’s best foot forward. We’ll highlight the benefit of your product or service, elegantly explain how they’ll help your prospective customer, and offer social proof through reviews and client testimonials.
Ongoing Paid Media Management
Once everything is in place, we don’t simply set-and-forget. Paid media services require constant monitoring and optimization to ensure your campaigns are producing the best results, at the right cost per lead or sale. This might mean adjusting bids, split testing ad copy, updating or generating new keywords, A/B testing landing pages, optimizing mobile performance, or other possible changes. We look into all of the data and analyze performance across multiple dimensions. If something’s not working, we change settings as needed.
For lead generation campaigns, conversions alone are not enough. We examine the quality of leads, using metrics like lead scoring from your marketing automation system, and adjust campaigns accordingly.