Custom strategies designed to generate high-converting SQLs and drive meaningful results
Data-driven tactics focused on increasing your monthly recurring revenue and long-term success
Flexible, scalable solutions that grow with your business, ensuring sustained lead generation
Paid Ads for Lead Generation
We run ads on platforms such as Google, Bing, LinkedIn, Capterra, and others to generate high-quality SaaS leads at scale.
- Platform-specific targeting to reach your ideal customer profile across search, display, and social channels.
- Conversion-focused ad creatives and messaging crafted to speak directly to SaaS pain points and solutions.
- Full-funnel campaign structure including TOFU awareness, MOFU engagement, and BOFU conversions.
- Smart retargeting and lookalike audiences to re-engage site visitors and expand reach to similar high-intent prospects.
- Ongoing performance optimization through data-driven A/B testing, bid adjustments, and audience refinement.
Content Marketing & SEO
We craft strategic, search-optimized content to draw in the right audience and guide them from interest to conversion.
- Data-driven content strategies boost organic visibility and drive relevant traffic to your site.
- Our educational content builds trust with your audience, positioning your brand as an industry leader.
- We utilize premium content offers like whitepapers and case studies to capture key MQL information.
- With ongoing SEO optimization, we ensure your content stays competitive.
Landing Page Optimization
We refine landing pages for SaaS PPC lead generation through A/B testing to boost conversions and lead quality.
- A/B testing of headlines, copy, CTAs, and forms to maximize engagement and submissions.
- Image and layout optimization for better user experience and visual impact.
- Real-time analytics and heat maps to guide ongoing improvements.
- Mobile and device optimization for seamless performance across platforms.
- Enhanced thank you pages to drive secondary conversions and retention.
"SevenAtoms has helped us get excellent ROI from our paid campaigns. Their understanding of B2B SaaS and Cyber Security has really shown up in the engaging content and landing pages they have developed for us. They continue to crush it across all our campaigns!"
VP of Marketing, Imperva Incapsula
585%
Increase In Sales Opps
1,012%
Increase In Customers Won
$2.9M
Increase in Revenue
PPC Lead Generation for SaaS
Paid lead generation for SaaS uses platforms like Google Ads and Bing to attract qualified prospects. Google Ads for SaaS is especially effective when campaigns are aligned with the buyer journey and continuously optimized for performance. For SaaS brands, it's vital to continuously optimize the SaaS PPC ad funnel for lead generation at various stages of the customer journey. Retargeting tactics reconnect with visitors who left before taking action, giving you a second chance to turn interest into conversion. Retargeting PPC ads are great for lead nurturing as they help keep your brand top of mind and guide potential customers back through the funnel with personalized messaging. By targeting specific funnels, with demo requests or free trial sign-ups, businesses can tailor their messaging and improve conversion rates.
Optimizing landing pages is crucial for converting traffic, with clear calls to action and user-friendly layouts. At our SaaS lead generation agency, we specialize in data-driven PPC campaigns for SaaS, customizing every aspect from keyword selection to ad targeting. As part of our B2B SaaS PPC lead generation services, we continuously optimize campaigns to ensure maximum ROI and consistent, high-quality lead generation that supports your growth.
SEO Lead Generation for SaaS
When it comes to lead generation, SEO for SaaS companies focuses on optimizing their websites and content to attract organic traffic and convert it into qualified leads. By targeting keywords aligned with different stages of the buyer journey, SaaS companies can improve visibility and drive relevant traffic. SEO for SaaS companies involves a strategic blend of technical optimization, content marketing, and user intent alignment to ensure consistent growth. BOFU (Bottom of the Funnel) and MOFU (Middle of the Funnel) keyword strategies are crucial in targeting users at various stages, from awareness to decision-making.
SEO content planning often includes creating detailed content like use cases, product integrations, and comparisons, which educate leads and position the SaaS brand as an industry authority. SEO for SaaS companies requires a strategic and scalable approach tailored to the complexities of the SaaS sales cycle. Building backlinks and authority ensures sustainable lead flow and long-term success. As part of our SaaS lead generation services, we help SaaS companies grow organically by building tailored SEO plans that combine strategic keyword targeting, valuable content creation, and authoritative link-building to consistently attract qualified traffic and scale over time.
LinkedIn Lead Generation for SaaS
LinkedIn lead generation for SaaS leverages LinkedIn’s tools and targeting features to engage key decision-makers, boost brand awareness, and generate qualified leads. With LinkedIn Ads, InMail, and lead gen forms, SaaS businesses can reach their audience in a professional environment. LinkedIn InMail for SaaS lead generation enables personalized, one-to-one outreach that cuts through the noise and drives direct engagement with high-value prospects. LinkedIn Ads for SaaS lead generation allow precise targeting by industry, company size, and job role, while InMail enables personalized outreach to decision-makers with valuable content or invitations to learn about your SaaS solution.
LinkedIn lead gen forms for SaaS campaigns simplify lead capture, improving conversion rates. Persona-based campaigns target specific buyer segments, tailoring messaging to enterprise buyers or small business decision-makers for better engagement. Our SaaS lead generation agency specializes in LinkedIn lead generation for SaaS companies, creating tailored campaigns that utilize LinkedIn’s robust ad features to connect with the right audience and drive meaningful conversions.
Content-Based Lead Generation for SaaS
Content-based lead generation for SaaS focuses on creating valuable and informative content to attract, engage, and convert prospects into qualified leads. For SaaS companies, content marketing is vital in building trust, especially for complex products. Powerful lead magnets for SaaS like expert guides, interactive webinars, real-world success stories, and engaging videos help inform potential buyers and showcase the true value of your SaaS product. SaaS whitepapers for lead generation provide in-depth insights into industry challenges, positioning your company as an authority.
Webinars for SaaS content lead generation allow live interactions, showcasing product features through demonstrations or Q&As. SaaS case studies for inbound lead generation offer social proof, highlighting success stories, while videos simplify complex information in an engaging way. SaaS video marketing for lead generation combines storytelling and visual engagement to drive awareness and nurture leads more effectively. Our SaaS lead generation company helps SaaS brands attract and convert prospects through strategic content experiences—developing high-value assets that educate, build trust, and move leads through the funnel with purpose.
Review Site Lead Generation
Review site lead generation for SaaS focuses on utilizing platforms like G2, Capterra, and TrustPilot to build trust, attract leads, and drive conversions. These review sites allow potential customers to read authentic user feedback, compare products, and make informed decisions. For SaaS businesses, having a strong presence on these platforms enhances visibility and credibility. To maximize this strategy, optimizing profiles for conversions is essential, including keeping profiles up to date and encouraging detailed reviews.
Paid listings and PPC ads on review sites offer additional visibility, helping your product stand out in search results. SaaS PPC ads to drive free trials and demos are especially effective when paired with high-intent traffic from review platforms, accelerating the buyer journey. Reputation management is also crucial—responding to both positive and negative reviews demonstrates engagement and customer care. At our SaaS lead generation agency, we specialize in review site lead generation for SaaS, optimizing profiles, managing reputation, and leveraging paid ads to generate quality leads and drive conversions.
Account-Based Lead Generation for SaaS
Account-Based Lead Generation (ABM) for SaaS is a highly targeted approach aimed at acquiring high-value enterprise accounts. Unlike broad lead generation methods, ABM focuses on identifying specific companies that are ideal for your SaaS product, making it particularly effective for those serving larger organizations or niche industries. This strategy allows SaaS companies to deliver personalized marketing efforts tailored to the needs and pain points of individual accounts, leading to more impactful engagements with decision-makers.
ABM aligns sales and marketing teams to ensure the right messaging is delivered to the right prospects. Our SaaS lead generation agency specializes in creating ABM strategies that target and engage enterprise accounts for SaaS businesses. As part of our SaaS lead generation services, we help you identify key accounts, craft personalized content, and leverage tools to nurture relationships, ultimately driving growth and securing high-value clients.
See How our SaaS Lead Generation Agency can Help you Succeed
