ROI-Driven Amazon Marketing Agency

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Amazon Agency That Will Make You Win the Buy Box 

If you sell products online, there’s no escaping the influence of Amazon. Amazon is the hundred-billion-pound elephant in the room, the starting point for the majority of your customers’ searches, and a competitive eCommerce landscape in its own right. For companies, the question now is not: “If you are using Amazon PPC Advertising? But now its a question of: “How profitable are your Amazon Advertising Campaigns?

SevenAtoms is a premier Amazon marketing agency that will scale your business and help you see the ROI you've been struggling to reach. We will get your brand and products in front of targeted Amazon shoppers using Amazon Sponsored Products, Sponsored Brands, and Product Display Ads. 

Our goal is to increase your sales while lowering your ACoS, which we accomplish by:

  1. Creating a full-funnel Amazon advertising strategy; 
  2. Managing Sponsored Products, Sponsored Brand, and Product Display advertising campaigns; 
  3. Developing a keyword bid-management strategy — including regular harvesting of new keywords, adding negative keywords, and tracking bids at an individual keyword level; 
  4. Optimizing product descriptions and ad copy to best use Amazon’s search algorithm;
  5. Running A/B tests with different creatives and ad copy;
  6. Strategically creating and implementing an off-Amazon advertising plan;
  7. Reporting actionable insights that will further hone your campaigns
Amazon Sponsored Products

Amazon Sponsored Products

A skillfully executed Amazon PPC campaign can be the great equalizer, letting small and medium eCommerce companies compete with big dogs for traffic and eyeballs. However, if you’re not sure how to navigate the Amazon paid advertising ecosystem, it can feel like you’re just throwing money into a hole without getting anything for it.

When you work with an experienced Amazon PPC management team like ours, we’ll build and optimize your paid sponsored products campaigns, helping you nab premium placement on Amazon search results and product pages. With our thorough keyword research, analysis and optimization, we’ll reduce your cost-per-click and increase conversions.

Amazon Sponsored Brands

Amazon Sponsored Brands

One of the frustrating things about being a third party selling your products on Amazon is that, well, you’re on Amazon -- and not your own branded website. As a result, even if your products sell, it can feel like you’re not building a connection with consumers, and consequently may struggle to build customer loyalty or gain repeat purchasers.

With the help of an expert Amazon agency, your brand can be front and center in search results. We’ll work to get your brand’s logo and tagline appearing alongside items your customers are searching for, boosting brand awareness and connecting you with consumers who are looking for the things you have to offer. Our experience with smartly targeting paid campaigns means that your spend is always going to be put to optimal use.

Amazon Display Ads

Amazon Display Ads

The Amazon ecosystem goes far beyond just the main online storefront, and our Amazon marketing agency is here to help extend your reach! Our in-house designers will create attractive, professional display ads for your brand that will live on the Amazon advertising network, displayed on relevant websites or Amazon devices. Not only that: We’ll also build custom landing pages that these ads will point to, ensuring synergy between branding, messaging, and copy.

With SevenAtoms’ Amazon ad management, you’ll know that not only will your ads be beautiful depictions of your brand and product, they’ll also be smartly targeted to an audience likely to buy.

Amazon-Video-Ads

Amazon Video Ads

We’ll help your high-quality full-video ads excel, editing them for optimal success and placement, showing off your products and brand in the type of medium that’s likely to make someone stop their scrolling to watch.

Video ads can have a higher CPC than ads that are just images and text, so it’s understandable that some brands have balked at committing to the medium. When you enlist the services of our Amazon marketing agency, you can rest easy knowing that your campaign is continuously optimized for performance-- so that you’re seeing the types of returns you’re shooting for.

Amazon-DSP

Amazon DSP

Formerly Amazon Advertising Platform (AAP), Amazon Demand-Side Platform (DSP) is a powerful system that lets you manage an Amazon PPC campaign through one central interface. All your video ads, all your display ads -- you can run, start, track, and analyze them all through Amazon DSP.

Of course, the more powerful a system, the more complex it can be, and Amazon DSP is no different. If you’re not sure you know what to look for or how you can have optimal Amazon PPC management, it may be time to seek an expert opinion at an Amazon marketing agency like SevenAtoms. We’re very familiar with the Amazon DSP platform, and we’re ready to put our knowledge to work for you, making the minutiae of running a paid campaign all the easier.

Our Clients Love The Results

Tim Matthews
Tim Matthews, Incapsula

1,012% GROWTH IN PAID CAMPAIGNS

"SevenAtoms has helped us get excellent ROI from our paid campaigns. Their understanding of B2B SaaS and Cyber Security has really shown up in the engaging content and landing pages they have developed for us. They continue to crush it across all our campaigns!"

How Our Amazon Marketing Agency Works

Research

Any PPC campaign without an understanding of the landscape it exists in is doomed to failure -- and we wouldn’t want that! We start off any new campaign by closely researching your business and your products, the existing PPC landscape, your current paid efforts and those of your competitors. We research relevant, cost-efficient keywords that prospective customers are searching for, and which sites in the Amazon network might be the best fit for things like display ads.

Strategy

Some larger PPC agencies think that a one-size-fits-all, cookie-cutter approach is best. We disagree! We take the time to clearly understand your brand and products, your target markets, and your goals. We’ll craft a strategy that fits your needs, and form a target audience based on things like geographic locations, household income, commonly used devices (tablets, mobile, desktops) and so on.

Campaign Setup

Once we have a strategy in place, we’ll get everything in your campaign set up. We structure the campaign with ad groups, selected products, budget and duration, relevant keywords, and so on. We’ll make sure that the products you want to sell are going to show up in the most relevant searches, reducing cost per bid and increasing the chance of driving conversions. Once we’re satisfied with everything being complete, we launch your campaigns.

Ongoing Management

Once your Amazon PPC campaign is underway, we’ll make sure to keep tabs on it, monitoring its progress and optimizing it to ensure you’re getting the results you want at the right cost-per-lead or sale. We’ll adjust bids, update keywords, A/B test as needed, and other necessary tasks. We’ll look at all the available data to analyze performance and change settings as needed. At SevenAtoms, we’ll make sure to always keep you in the loop and well informed, so that you know what’s going well and where we could make improvements.

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Harness The Full Power Of Your Amazon Paid Campaigns