One of the hardest largest modern roadblocks that a new corporation faces is gaining some sort of presence online. Google (and the other search engines) favor established brands, and unless you are breaking into one of the rare niche industries, chances are good that you’re going to have to fight to rank high on related keywords. Another major roadblock that new businesses face is branding, especially when it comes to defining how they are different from the competition. Now a blog can help your business take care of both roadblocks, but you are going to need to have a strong content strategy in place in order to ensure that you actually see results. The content for a blog needs to do a number of different things in order for it to help your new business. For example:
It needs to highlight major points of difference. This has always been one of the major aspects of any marketing campaign, but blogging has provided a medium in which to directly address this in a straightforward, more down to earth way. Don’t just talk about major selling points of your brand; talk about how your entire philosophy is different from your competition.
It needs to instill confidence in the reader. It is extremely challenging for a new company to instill confidence in potential clients, so in order to fight this content for a blog, you need to reflect deep understanding of your industry. The content that you create needs to ooze authority by going in detail about trends in your industry and explain to the uninitiated just how it works.
It needs to pay attention to SEO. If you have read anything about online marketing, you have probably read something by a marketer trumpeting the importance of SEO. While it may seem overblown, it actually is a fundamental aspect of any online marketing campaign. Make sure that you have a predetermined set of keywords that you incorporate into blogs. If you aren’t focusing on specific keywords, you will not see a huge rise in rankings.
If you have more questions about how to create content for a blog, then feel free to contact us, SevenAtoms, at (925) 566-6969.