Maria Fintanidou

No matter the size of your business, email marketing serves as a bulletproof and cost-effective way to engage your audience and drive revenue. For that to happen, you have to know what constitutes a successful email campaign. With so many different email marketing KPIs to track, though, measuring the performance of your emails gets challenging. […]

Creating an effective event marketing strategy is one of the most important steps to business success. But it’s also quite a challenge for marketers and business owners. Why? Because there are various factors to consider – resources, objectives, presenters, content, and more.  Most of these factors are within your sphere of influence. But what about the