Maria Fintanidou

Maria Fintanidou works as a Content Writer for email marketing automation software Moosend, having created the Help Articles (FAQs) and overseen the platform’s translations in Greek and Spanish. She loves exploring new cultures and ways of thinking through traveling, reading, and language learning.

Email Marketing KPIs

Top 8 Email Marketing KPIs You Should Track in 2023

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No matter the size of your business, email marketing serves as a bulletproof and cost-effective way to engage your audience and drive revenue. For that to happen, you have to know what constitutes a successful email campaign. With so many different email marketing KPIs to track, though, measuring the performance of your emails gets challenging. …

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6 Steps to Get Event Email Marketing Right

6 Steps to Get Event Email Marketing Right

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Creating an effective event marketing strategy is one of the most important steps to business success. But it’s also quite a challenge for marketers and business owners. Why? Because there are various factors to consider – resources, objectives, presenters, content, and more.  Most of these factors are within your sphere of influence. But what about the …

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