If you have had anything to do with inbound marketing and search engine optimization (SEO) then you have most likely heard how keywords are important to your online presence. Keywords are the language of the web crawler, and if you are not communicating properly then you are not building the online presence that you should be building. Having great keywords is only half the battle, though. You also need to implement them in a way that will increase your website’s SEO. The best way to accomplish both getting the right keywords and using them successfully in your content is to hire blog content writers.
Finding the Right Keywords
There are a number of tools available that can help you research keywords. The challenge comes from knowing how to pick the appropriate ones. The best keywords are those that get a lot of traffic but that are not so general that there is no hope that you will ever reach the top page of a search for it. Take for example, if you were writing a blog article about how your retail stores now use iPads to help with customer service. If you are looking to score in the top five hits with just the keyword “iPad” you will be disappointed. You would want a more specific set of keywords that you can rank in the top five. Blog content writers can determine which keywords will get you the most traffic, balancing from the general keywords to the specific (niche) keywords.
Putting the Keywords into the Content Effectively
Years ago, when search engines were less sophisticated, websites would pick a keyword and completely fill their pages with it. This is a process called “stuffing,” and fortunately it is far less common these days, thanks to search engines that now identify and de-prioritize these types of websites. Today search engines look for a balance between the amount of keywords in a blog and the length of the content that they are in. The great thing about blog content writers, is that they will not just find this balance, but also put the keywords into the content in a way that is organic and isn’t obvious to the reader.
Should your business be looking for a way to have keyword rich blogs, it should look no further than SevenAtoms. We can be reached at (925) 566-6969 or by checking out our contact page. If you would like to know more about how content helps with SEO, we have that for you as well.