Generating quality leads can be difficult, especially in the B2B environment. The first step in finding better B2B leads is to identify exactly what types of leads are more likely to convert into customers and targeting your strategy to this group. Once you have determined the types of leads you want, you’re ready to start bringing them in.
Here are 3 ways to generate more and better B2B leads:
Get More Qualified Leads with Inbound Marketing
Though outbound marketing techniques, like print advertisements, email lists, and television commercials, certainly work, your approach to lead generation should not rely on these tactics alone. Rather than casting a wide net, inbound marketing takes a more targeted approach to lead generation.
With inbound marketing, you meet your customers where they are by focusing on creating quality content they will find valuable. This more targeted approach ensures that the leads you are generating are those who are interested in your company. Also, according to Hubspot, Inbound Marketing leads cost 60% less than outbound leads, regardless of the company’s size.
Create Valuable Blog and Visual Content that Draws Customers In
Blogs are one of the best ways for your company to connect with website visitors. Though creating quality content may take time, it also has the potential to draw in a lot of quality leads. In fact, B2B companies that consistently provide customers with quality blog content generate 67% more leads per month than those that don’t.
Blogs are a great way to provide valuable information, but some visitors respond better to visual content. Informative infographics or short videos are a great way to catch the viewer’s attention. Visual content is also highly shareable, increasing your chances of getting noticed.
Use Social Media to Generate Quality B2B Leads
Social media is another great source for lead generation. Twitter Lead Generation Cards use an auto-populated sign up form to offer potential customers offers or further information. Facebook also offers ad products that help generate leads through targeted advertising, organic posts, and events.
Often overlooked, LinkedIn is an excellent place to generate quality B2B leads. One study shows that with Lead collection, sponsored updates, and direct ads, LinkedIn can be 277% more effective for lead generation than Facebook or Twitter.
These are some great ways to start generating higher quality B2B leads, but remember, the best leads are built over time. There may be faster and simpler methods of B2B lead generation, but they are not as effective as carefully developing a strategy that attracts the specific type of leads that are likely to become loyal or lifelong buyers.