One of the most important things to remember when it comes to bringing in new customers is that you have to be where they are. This is why lead generation is transitioning from the real world to the web.The internet lets business not only reach more customers but pinpoint specific types of customers and tailor content specifically to them. Business blogging is one of the best tools for creating new customers. If you are not entirely sure why committing to a blog will help your business and create new leads, we have broken it down for you.
Here is how Business Blogging help generates leads:
- It Increases Web Traffic
Internet marketers always place emphasis on SEO and with good reason: 75% of web searches never make it past the first page.Much of the time searchers don’t even look past the top ten sites. Increasing your visibility online helps get traffic to your webpage. Blogs help you do that by making your site more appealing to web crawlers. They do this by using keywords and content specifically designed to appeal to the crawlers.
- It Transitions into Other Types of Advertising
Blogs create a great opportunity to transition your customers into other forms of advertising, such as newsletters and emails. If potential customers like the content that is on your blog and would like to get more of it, then this is simply the next step. Make signing up for emails or newsletters seem natural by having a specific call-to-action that incorporates these things in your blog.
- It Sells Your Brand
Shopping habits are changing and most people are now checking out a brand online and doing their homework before making a purchase. Your blog is the best way for a potential lead to see what your company is all about. Having a wealth of great content goes a long way in solidifying that relationship. Business blogging can help in a big way in creating brand awareness among your prospects.
Need help creating content for your blog in order to help generate leads? Contact us.
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