Content Strategy for Ecommerce
As the saying goes: “If you fail to plan, you plan to fail.” At SevenAtoms, we start all of our content efforts with a well developed strategy, so that we know that all of our work will be directed in a way that’s productive and effective.
Our content strategy for ecommerce starts with a content audit of your website. We evaluate your current content — product descriptions, meta text, blog posts, and other things you may never have considered important before — and see which gaps need to be filled. We research keywords to find relevant, high-traffic search terms that your key demographics and target audiences are looking for.
We also analyze your competitors, noting what they’re doing, what they’re targeting, and how you might be able to get a leg up on the market.
Once we have the information we need, we’ll put together a comprehensive content marketing strategy: What needs to be changed, what needs to be written, and what the timeline is for this content to be created. We work with you, get buy-in to ensure we’re all on the same page, and then we execute on the strategy we’ve created.