Did you know that ecommerce email marketing is more effective than any other form of customer communication? That's right, despite what some other marketers may have told you, email marketing is not dead. Far from it, actually. Ecommerce email marketing can be an incredibly powerful way to push leads down your sales funnel and to get existing customers to make more purchases. Plus, unlike social media and PPC campaigns, email marketing requires limited spending. In fact, for every dollar spent on email marketing, the average return on investment is about $41. Sounds pretty darn good, doesn't it?
Ecommerce email marketing is a fantastic way to stay top of mind with customers and keep them engaged with your brand. But because most consumers receive about 90 emails per day, it's essential to have unique strategies in place that will encourage consumers to open your emails and convert. Our agency's ecommerce email marketing strategies have been tested and perfected to ensure top performance. From design to content to subject line, every aspect is optimized for increased open rates and conversions.
But our agency doesn't just set up one generic email for all your subscribers. We know that automated emails, which deploy based on consumer actions and their place in your funnel, are far more effective. That's why we set up workflows with personalized emails that help to guide your leads and existing customers toward conversion. See, you don't collect consumer email addresses just to let them sit in your contact list. Once you receive a consumer's contact information, they should be sent an automated welcome email. But the work doesn't stop there—you need to continue to nurture them with abandoned cart reminders, purchase confirmations and thank you notes, new product releases, discounts and promotions, and brand updates.
When implemented correctly, email updates help make the consumer feel more connected to your brand, which encourages them to make new purchases. To find out more about how our ecommerce email marketing services can give your businesses a major boost, contact us today.