Google Shopping Management Services

Google Shopping Ads Structure: Reducing Inefficiency

A surprising amount of money can be lost in inefficient Google Shopping campaign structures. Bids and budgets become detached from value and ROI, critical data and insights become lost in the mess, and you can end up wasting a lot of time and money chasing Google Shopping ad placements that aren’t driving sales.

We’ll use our expertise in Google Shopping ads management to set up Google Shopping campaigns with efficient, optimized structures. We’ll keep bids low for generic terms, prioritize more relevant ones, and focus spend in areas designed to give you the best possible competitive advantage. To ensure that you’re getting high visibility into your varied campaigns and their performance, we’ll prioritize a clear, intuitive, funnel-like campaign structure.

SevenAtoms has proven success as a Google Shopping ads agency thanks to our knowledge and experience setting up tiered, properly prioritized campaign structures.

Google Shopping Ads Product Feed: Optimizing for Success

Even a properly structured Google Shopping ad campaign can only do so much if the individual ads don’t attract shoppers! Our Google Shopping management services include working with you to generate an optimized shopping feed: We’ll create evocative, keyword-rich titles and descriptions and pair them with enticing images designed to draw interest and engage a viewer’s attention. Our designers will create special images when necessary for optimal engagement.

Our Google Shopping agency will make sure that your pricing is correctly implemented and that special offers are executed promptly and accurately to help you stand apart from your competitors. When you add new products, we’ll use our expertise to improve search-term-to-product matching, ensuring that Google Shopping ads for new items are just as easily found as ads for older products.

Google Shopping Ads Bid Management: Granular Targeting for Best Results

One of the most common mistakes we see in Google Shopping ad management is an inefficient bidding strategy that treats all products and keywords the same. This results in campaigns that spend too much money on high-cost, low-return keywords, and not nearly enough on keywords that have the most profit potential.

As an experienced Google Shopping agency, we know all the tips and tricks to make Google Shopping work for you and your business. Our Google Shopping management services include skillful use of Single Product Ad Groups (SPAGs) to give your products a precise, controlled bidding structure. We’ll also run retargeting campaigns towards customers who have already demonstrated an interest in your brand and its products, while minimizing inefficient, wasteful spend elsewhere.