A strategic pay-per-click (PPC) campaign can deliver valuable leads to your facility, practice, or organization. Whether your primary target audience is patients or providers, a PPC campaign offers access to end-of-the funnel, high-quality leads who are already looking for your services or products.
Utilizing the single keyword (SKAG) model, SevenAtoms sets up your PPC campaigns for success and maximizes performance by regularly optimizing the campaigns. We ensure you attract sales qualified leads (SQLs) by presenting your ads to the right people at the right time. An experienced healthcare digital marketing agency like SevenAtoms can help you scale quickly.
While a PPC strategy can quickly draw the right leads to you, it’s also essential to have a foundational strategy that organically attracts new leads to your organization over a longer period of time. This is where an inbound marketing strategy will set you up for success.
When you partner with SevenAtoms, we help you clearly define your buyer personas and create a comprehensive marketing strategy tailored around each persona. As a result, all marketing efforts via search engine optimization (SEO), content, social media, and more are aligned perfectly to reach the right person/persona.
Over time, you’ll begin to see the patients or providers who are truly seeking your services come to your site and take the next steps.
Social media marketing remains a core resource that many potential leads use on a daily basis. While they might not be initially searching for your organization’s help through a social network, a paid social campaign on Facebook or LinkedIn can meet leads where they are.
Since most leads are not ready to make the buying decision right away, it is important to create marketing automation that will nurture your relationship and prompt them to buy. Some crucial pieces that can pull together to build a successful automation and lead-nurturing strategy include:
A content marketing strategy ultimately offers potential leads the information that educates them and persuades them that they need your services.
However, it’s not enough to simply create content; you must ensure that there’s a strategy behind every piece you create, whether it’s a blog, eBook, video, or something else. While creating so much content seems overwhelming, a healthcare digital marketing agency can do the hard work for you. We’ll create the strategy, develop unique and engaging content, and build landing pages to capture the right leads.
When optimized and designed correctly, landing pages can serve as a main source for your organization to pull in new leads. If you’re not currently receiving enough leads – or perhaps they aren’t the right ones – it might be time to consider bringing in an expert who can optimize design and copy that will ultimately attract and convert the best leads for you.
By partnering with a marketing agency like SevenAtoms that specializes in healthcare, we can create responsive landing pages that have an attractive design, while also staying true to your brand. By keeping a close eye on analytics and performance, we perform A/B testing to continue optimizing your landing pages for the best results.
