Search Engine Optimization (SEO) is not a “set it and forget it” marketing activity. In order to increase your presence on search results, you need to be able to optimize every page of your site, produce content that garners quality inbound links from other sites and social media, monitor the analytics, and consistently change tactics based on your results. SevenAtoms can help develop your overall SEO strategy and manage it for you completely.
While a blog is a great way to bring in traffic to your website, keeping it full of high-quality, targeted content can be time-consuming. On top of that, if your team isn’t experienced with blogging or does not necessarily have the best writers, it can lead to lackluster results. SevenAtoms can create and publish blog articles that are compelling, offer value to the specific buyer personas being targeted, and optimize for search engines.
Content is at the heart of inbound marketing, so the ability to generate premium content regularly is critical to your success. We create long-form content such as ebooks, guides, and case studies which can be gated and promoted across various marketing channels. Our content focuses on your target personas and where they are in the buying cycle, ensuring that it is relevant and drives conversions.
Email is one of the most effective ways to nurture inbound leads, and HubSpot is one of the best tools available when it comes to email marketing. We can help you with everything from content creation to email template design to automation. We can also assist you with crafting email blasts and newsletters.
Social media marketing is about being where your customers are online and connecting with them. SevenAtoms can create and schedule posts through HubSpot, set up social monitoring, and create sponsored updates on Facebook and LinkedIn to generate leads using your gated premium content.
Your website’s user interface plays a huge role in a visitor’s experience. If your website and landing pages aren’t designed for conversions, then you will miss out on a lot of potential prospects. We optimize your website, calls-to-action, and landing pages, and conduct A/B testing on different page variations to maximize conversion rates.
One of the advantages of inbound marketing is that it makes it possible to measure and track results. SevenAtoms can help you to make sense of all the data and use it to identify new marketing opportunities. We monitor your analytics regularly via HubSpot and other tools and provide you with monthly reports, giving you a clear picture of what is working, and what needs improvement.
