SevenAtoms doesn't believe in boiler-plate marketing strategies or spending time and resources on inbound channels that don't make sense for your business. We take the time to understand your business and develop an inbound marketing strategy that appeals to your specific target audience. Open communication, custom strategies, and regular reporting are all part of our core values. With SevenAtoms, you'll get a partner that just gets you.
Inbound Marketing is a way of attracting customers through good quality content, effective SEO and engaging social media. Inbound Marketing involves generating high quality leads, nurturing them and converting them with exceptional strategies and customer service. There are four main areas under Inbound Marketing – Getting found by ensuring your visibility across multiple online channels, Converting visitors into leads, Closing business by nurturing leads into customers and Analyzing results to improve decision making and ROI.
The costs of an inbound marketing strategy, content creation, SEO and Social Media are a lot less than outbound marketing such as TV Ads, Cold Calls, Direct Mail and Tradeshows.
If your inbound marketing efforts are creating great content, then those that follow your brand and read this content will share it with their friends. This provides the best type of endorsement for your brand since it comes from a highly trusted source.
There is no expiration date for your inbound marketing. Once you have produced content and published it online, it remains available forever.
Prospects that find and contact you have already researched competitors and narrowed down the list of companies they want to do business with. They are already half sold on your product or service by going through your site or blog. And if they come in through a friend’s referral on a social site, they would need even less convincing because someone they trust has vouched for you.
There are a lot of different elements that need to be considered with inbound marketing. You have to have an overall strategy that links all of your online channels together into one cohesive whole. An inbound marketing agency will come up with a comprehensive strategy based on the outcomes you desire out of your inbound marketing efforts. Whether your goal is to increase web traffic to raise your brand’s awareness, generate leads for your product or service, or boost sales from your e-commerce site, an inbound marketing agency will design content and strategies to funnel potential leads to that point. Further, an inbound marketing agency will have the right resources with the experience to strategize, create content for a host of different mediums, manage all of your search engine and social media channels, generate and nurture leads and convert them into customers. Putting together and managing your own team to do this would be inefficient and cost prohibitive.
We will help you effectively manage all aspects of your inbound marketing strategy and do the heavy lifting for you. We will connect all of you marketing channels together into a cohesive whole that gets you targeted visitors, converts them into leads and helps turn them into customers. All activities are monitored and analyzed so we can show you measurable ROI and improve areas that are not as effective.
We have a proven process for ensuring the success of your inbound marketing campaigns. The approach we follow consists of the following elements.