LinkedIn Advertising Agency That Gets You Better ROI

Paid LinkedIn advertising, when done well, is an excellent tool for reaching targeted audiences. As a sales generator, the numbers can be outstanding — but only with the right approach. As an experienced LinkedIn ads agency, we’ve seen just about everything, and we know how to develop a successful, revenue-generating paid LinkedIn ads campaign.

Some of our LinkedIn advertising company’s proven techniques for getting the most out of your LinkedIn advertising include:

• Testing LinkedIn Bidding Strategies
  LinkedIn currently offers three strategies to control bidding:

1. Maximum delivery is an automated process without the ability to bid manually. Allowing computer algorithms to handle bidding is an option if you lack time to tweak your ads manually, but you mind up with some wasted spend.
2. Cost cap gives you some control over the maximum cost you’re willing to pay. The platform will deliver as many conversions as possible up to that threshold.
3. Manual bidding isn’t for the inexperienced. However, when you work with a veteran LinkedIn advertising agency like this SevenAtoms, manual bidding can help you achieve a much better ROI.

We’ll expand more on how to get the most out of your bid optimization in a moment.

• Expanding and Refining Audience Targeting
  Expanding and refining your audience on LinkedIn improves the overall effectiveness of your paid campaigns by ensuring your messaging is laser-targeted at those most likely to be interested. LinkedIn offers several targeting options by company size, industry, and more. But this isn’t a one-and-done process. An experienced LinkedIn advertising agency like SevenAtoms can help you constantly refine and expand your targeting to reach the right audience of decision-makers.
  We do this in part through LinkedIn’s lookalike audience features, which allow us to target users with similar characteristics and behaviors as your current customers. The audience insights tool also gives us a greater understanding of your target audience.
• Bid Optimization
  As previously mentioned, optimizing your LinkedIn bid is critical for the impact of your paid advertising campaign. Inefficient campaigns can get you customers, sure, but you’ll be paying more for it – so why risk your bottom line.
  One effective strategy our LinkedIn advertising company uses is to bid higher for the audiences more likely to convert. LinkedIn’s platform lets you use bidding strategy options, such as targeted bids, to reach your objectives. As a leading LinkedIn advertising company, SevenAtoms regularly monitors and adjusts bids based on performance data to achieve better results.
• A/B Testing
  By testing and iterating on your targeting strategies, you can improve the effectiveness of your paid LinkedIn advertising campaigns. Using A/B testing to identify the best performing ads is a valuable strategy for improving the effectiveness of your paid campaigns, on LinkedIn or any other platform.
  However, an experienced LinkedIn advertising agency like SevenAtoms knows how to evaluate the effectiveness of our ad campaigns and adjust accordingly. This approach helps us identify the best ad copy, visuals, targeting, and bidding strategies for our clients’ paid LinkedIn advertising.