The Client

McEvoy logo white (1)

McEvoy Ranch is a family-owned farm in Petaluma, CA known for its top-class extra virgin olive oil. 
McEvoy Ranch has gained recognition for its premium olive oil and focus on terroir, as in wine production. In addition to olive oil, McEvoy Ranch produces a variety of organic products, including wines, culinary products, and skincare items. The ranch also hosts events, such as tours and tastings, allowing visitors to experience the beauty of the property and learn about their production processes.

The Challenge

The Challenge

McEvoy Ranch wanted to increase direct sales and membership conversions online, with a secondary goal of capturing new email subscribers. They wanted to expand upon existing ad campaigns, with additional ones to support their Social Club. McEvoy Ranch’s existing campaigns had been too expensive for too little ROI, so they wanted to streamline marketing expenditures and improve on cost-effectiveness.

The Solution

The Solutions

SevenAtoms provided the following services: 

  • Google PPC campaign management
  • Bing PPC campaign management
  • Amazon PPC campaign management
  • Facebook and Instagram PPC campaign management
  • TikTok PPC campaign management
  • Landing page development and CRO
  • Inbound marketing and content marketing

SevenAtoms overhauled McEvoy Ranch’s PPC by focusing on less competitive long-tail keywords and more niche terms, combining these with customized landing pages optimized for conversions. These landing pages were specifically optimized for mobile devices. SevenAtoms also set up proper conversion tracking to effectively monitor campaign success, letting them more rapidly adjust on the fly as needed.

The Results

The Results

SevenAtoms helped McEvoy Ranch achieve their goals of more traffic, more orders, and more efficient ROAS.

Key highlights include:

  • 310% increase in orders
  • 50% reduction in cost per conversion
  • 293% increase in conversion value
  • 565% ROAS

Trusted By

Client Provigil II
Bloom Energy
Fabric
ToolWatch
Model-N
BigPanda
Red River
Top Echelon
Integrify
Tint
Labelbox
Imperva
PackageX
TDengine

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