The Client

Red River logo-02

Red River is a leading managed services and technology transformation company specializing in IT modernization for government agencies and contractors. Through their expert managed IT and cybersecurity services, they help enterprises and government organizations mitigate risks, enhance operational efficiency, modernize their infrastructure, streamline processes, and improve services.

The Challenge

The Challenge

Red River approached SevenAtoms with the goal of reducing their cost per acquisition and boosting organic website traffic. Despite running PPC campaigns and seeing conversions, they had encountered a high CPA and lower conversion rates than desired, along with a limited search impression share.

The Solution

The Solutions

SevenAtoms provided the following services:

  • Google PPC campaign setup and management
  • Display advertising and retargeting campaign management
  • Landing page design and conversion optimization
  • Blog content research and creation
  • Premium downloadable ebook creation

For Red River's PPC campaigns, SevenAtoms implemented a strategic approach centered on competitive long-tail keywords. By targeting these specific and potentially high-converting search queries across multiple locations, lead generation and conversion rates would both be improved.

Additionally, SevenAtoms focused on optimizing landing pages specifically designed for the PPC campaigns, to better align them with targeted keywords and ensure a seamless user experience from click to conversion.

SevenAtoms also overhauled the Red River site to improve SEO, and began researching, writing, and publishing engaging blog content every month to help improve organic keyword rankings. They additionally created high-quality downloadable ebooks, adding CTAs to the ebook landing pages to relevant blogs, to convert that organic traffic into MQLs.

The Results

The Results

SevenAtoms hit the mark with their SEM and SEO campaigns for Red River, achieving a significant growth in organic and total web traffic as well as increases in conversions and clickthrough rates, all while lowering cost. 

Key highlights include:

  • 152% increased conversions
  • 599% increased traffic
  • 63% decreased cost per click
  • 58% increased clickthrough rate
  • 350% increased organic traffic
  • 10+ “featured snippet” results on Google

Trusted By

Client Provigil II
Bloom Energy
Red River
Top Echelon

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