SEO & SEM Marketing Case Study for Bloom Energy

446

Leads Generated from PPC

47%

Increase in Organic Traffic

1,261

Organic Leads Generated

The Client

Bloom Energy is a leading provider of clean energy solutions. Their chief product, the Bloom Energy Server, is a versatile, reliable, and resilient onsite power source, ensuring uninterrupted power supply for businesses and communities. With a focus on resilience, sustainability, and cost-effectiveness, Bloom Energy offers innovative solutions to address the global challenge of transitioning to clean energy sources.

Prior to approaching SevenAtoms, Bloom was attempting to run their own PPC campaigns. However, these campaigns did not perform very well, and due to a lack of widespread awareness and knowledge over onsite power sources like the Bloom Energy Server, they struggled to make inroads. They asked SevenAtoms to build brand awareness and generate as many leads as possible, while keeping cost per lead low.

SevenAtoms provided the following services:

Google Paid Search Campaign Setup Management
Site SEO Overhaul
Content Development

SevenAtoms conducted thorough keyword research, incorporating highly relevant and high-intent keywords into the PPC ad strategy. The SevenAtoms team crafted highly relevant ad copy and CTAs, and did a complete revamp of the client’s existing campaigns. This included landing page A/B testing for conversion optimizations, addressing the shortcomings in their existing campaigns’ performance.