Technology Marketing Agency, Technology Marketing Services

Innovative Marketing for High Growth Technology Companies

Technology marketing isn't like any other type of marketing. It's much more complex and requires multiple touch points before you can win over customers.

Your solution is no doubt cutting edge and sophisticated, so your marketing needs to be too. That's where we come in. As a technology marketing agency that has consistently delivered high ROI for clients, we are the perfect partner to help you meet your aggressive growth goals. Our average client retention rate of 3.5 years is one of the highest in the technology industry and speaks volumes to the kind of sustained performance we have driven for our clients.

We have been recognized as a Premier Google Partner, which is Google's highest partnership level. We are also a gold certified HubSpot Inbound Marketing Partner. This puts us in truly elite company and means that we have successfully demonstrated the ability to achieve outstanding omni-channel results for our clients.

Inbound Marketing

With inbound marketing, the goal is always to educate, engage, and provide value to your prospective customers.

We always start by:

Analyzing your current inbound marketing efforts
Sizing up your competitors in depth
Researching and developing your buyer personas

We then create a customized strategy that integrates content, SEO, email and social media channels together into a single, optimized campaign.

Our campaigns take a "whole funnel" approach, attracting leads, nurturing them through various buyer stages, and ultimately converting them to customers.

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PPC Management

We help tech companies run a variety of different types of paid campaigns, including:

Display advertising and content discovery campaigns designed to increase brand awareness and top of the funnel leads
Google AdWords, Bing, and LinkedIn paid campaigns to attract the high-quality leads
Remarketing campaigns that nurture those not-quite-ready-to-buy leads based on their previous interactions with your brand

SevenAtoms' technology marketing experts will optimize your campaigns, develop conversion focused creatives (like landing pages), and completely manage your paid channels. The result: no more wasted ad spend.

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Content Marketing

Technology marketing is information driven. You need to educate prospects, keep them up-to-date on the latest trends, and clearly communicate how your offering works. In order to get this information out, you'll need content (and lots of it). SevenAtoms can help you:

Develop a content marketing strategy that breaks things down by buyer persona and content type.
Create compelling, well-researched content for all stages of the funnel.
Develop long-form content such as eBooks, white papers, and guides
Build landing pages to convert prospects via gated content

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Marketing Automation and Lead Nurturing

Not every lead is going to be ready to buy right out of the gate. The problem is that your sales and marketing teams probably don't have the time to keep tabs on every top and middle of the funnel lead. Fortunately, SevenAtoms can help. Our technology marketing services can nurture your leads by:

Creating a lead scoring, nurturing, and workflow strategy
Customizing and configuring your marketing automation platform. We are especially proficient with Marketo and HubSpot
Developing email content and offers that are personalized and take into account the lead's stage of the marketing funnel
Designing downloadable assets that help move contacts down the marketing funnel

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