White Paper Writing Service
A white paper is a great business-to-business marketing tool.
White Paper Writing Service
A white paper is a great business-to-business marketing tool. It makes a logical case for a particular product, service or practice, and is a way for you to show what value you can provide to prospective customers. They very much follow the inbound marketing philosophy, which is to educate prospects and help them make better decisions.
White papers are an excellent way of generating leads, demonstrating thought leadership in your field, educating prospects, and convincing them to do business with you. Effective white paper writing is the result of strong writing, meticulous research, and a bit of marketing knowhow.
How Our White Paper Writing Service Works
SevenAtoms partners with your business to determine which prospects to target and which stage of the buying cycle they are in. Typically, we come up with topics, but if our clients have something they want to write about then they can certainly provide topics as well. After that, we come up with content brief that details what the main points of the white paper will be, what information it provides, and how it helps move the prospect further down the sales cycle. After reviewing that with you, we give it to our white paper writers who then craft the content based on the brief. Once our white paper writers have created the content, we then review it, edit it, then give it to you for approval. Then, we move on to the layout phase and once that is completed we provide it to you for final approval.
How Our White Paper Marketing Service Works
In addition to writing high quality white papers, we can also market them so that they get maximum results. We can create landing pages for your white papers and direct traffic to them through paid and organic efforts. SevenAtoms can also partner with you to determine the right type of forms to use. If a form is too long or asks for the wrong information, they can discourage prospects from filling them out. At the same time, they need to be able to provide useful information to your business. We can help you find the balance that gets the best results.
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