Your SaaS company blog is one of your most important inbound marketing assets. This powerful tool provides an excellent opportunity to establish your industry knowledge, build trust, and demonstrate what sets you apart from competitors. Developing blog posts for SaaS can be a challenge, but with the following tips, you can be on your way to creating more effective and engaging content in no time.
Tell stories instead of relaying boring sales pitches
Most of your customers recognize that the purpose of marketing is to sell, but this doesn’t mean that they want to read a sales pitch. One survey found that 92% of consumers want brands to make their ads feel like a story. This premise is the same for creating effective blog content.
The best way to make sure you are telling a story instead of offering a sales pitch is by showing instead of telling. Use descriptive language and let the narrative speak for itself. Instead of telling the reader why your product is great, show your product at work solving a common problem your customers face. This is much more effective than a sales pitch.
Keep up-to-date with the latest trends
This might seem like fashion advice, but it is also important to keep in mind when developing blog posts for SaaS. If you want to build trust and inspire confidence in your brand, you need to deliver information that is up-to-date and forward-thinking.
The best way to do this is by being knowledgeable about trends in your market and sharing this information via your company blog. Did you learn something interesting at a trade show? Share your experience by telling your story.
Don’t forget the visuals!
Have you ever found yourself dazing off when faced with page after page of text? This is the same thing that your visitors experience when looking at a blog that has just written content. Adding visuals helps engage the reader and gets them more involved in what you have to say.
This goes beyond just adding photos to your post. Why not spice things up with a video? Including videos in your blog is not only a great way to deliver information, but it can often be more engaging than plain text. In fact, viewers spend 100% more time on pages that include videos. This does not mean that blog posts for SaaS should be entirely video, but consider adding some video content into the mix to keep your readers interested.
If you need help with your SaaS blogs, contact us today for a free consultation.