HubSpot helps companies grow and thrive by boosting their marketing and sales strategies. HubSpot’s innovative tools make it easier for marketers and businesses of all sizes to attract quality leads. A company’s blog is often at the center of its content creation, and HubSpot Blogging Tools make this process more efficient.
Here are 5 HubSpot Blogging Tools that make blogging easier and more effective:
- Content Calendar
The content calendar is a great tool within HubSpot for organizing, scheduling, and publishing your blog content all in one place. The content calendar feature makes it simple to assign tasks to different team members and track progress, as well as plan for future blog topics.
- Blog Editor with Comprehensive SEO Capabilities
The blog editor is practical and easy to use with a large text area and an editing toolbar, which includes basic editing tools and the ability to effortlessly insert images. To increase efficiency, you can pre-set formatting settings for specific font styles and sizes. Perhaps one of the best features of the blog editor is the attached SEO tool. This allows you to choose the keyword that you want to optimize and then tells you how to make sure that your post is SEO friendly.
- Mobile Optimization
With more and more customers accessing the internet and social networks on their mobile devices, it is essential that companies test to make sure that their posts are optimized for these devices. HubSpot allows you to preview your blog posts in a mobile view, which cuts out the hassle of testing your blog on mobile devices or using another software.
- Lead Generation
Blogging is one of the best ways to generate leads, and including a call-to-action (CTA) on each blog post with a free and helpful guide, report or eBook helps convert visitors into customers by guiding them through the sales cycle. The blog editor makes it easy to attach a CTA to each post by including a button or banner. With this tool you can also personalize the CTA using Smart CTAs.
Effective blogging doesn’t end after a post is published. It’s essential to measure the success of your blog and lead generation efforts. Instead of using a separate analytics tool, HubSpot supplies helpful data on your blog traffic and conversions so that you can see how your posts perform over time.
HubSpot Blogging tools make it easier to consistently provide quality content for your target buyers. Using these tools will not only save time, but help your company make sure that each blog post is optimized for the web. Contact us today for a free consultation.