Companies in a variety of industries are beginning to see the important role that blogs play in driving website traffic. But what about Ecommerce websites? Though at first this industry may not seem like a prime candidate for a business blog, an Ecommerce Blog has many long-term benefits for Ecommerce businesses.
Blogging helps you gain visibility by enhancing your SEO.
One of the greatest benefits of establishing an Ecommerce website blog is that it helps you rank better through SEO. The more blog posts you create, the more content that Google has to index and rank on their search engine results pages. This creates more opportunities for you to show up in the search results and drives more traffic to your website.
An Ecommerce Blog establishes your company as an industry expert.
You can use your blog to establish your company as an expert in the industry by writing about topics that relate to your products. Your blog is also a great place to offer tutorials, tips, and other information that your target buyers will find useful.
Blogs give you a platform to engage with customers.
Instead of merely being a place for customers to shop, your Ecommerce website can offer visitors a place to connect with your brand through the blog. Your company can use the blog to share valuable content, tell stories, give advice on your products, answer frequently asked questions, and get feedback.
A blog makes your brand more relatable.
Ecommerce companies often have a hard time connecting with their customers and setting themselves apart from the many other vendors in the online marketplace. A blog is the perfect place to show that you are not just an entity that sells something, but rather a unique brand with a distinct voice and personality.
An Ecommerce website blog builds brand loyalty.
Engaging with customers and nurturing authentic relationships through valuable content that humanizes your brand will encourage visitors to come back to your website often. These repeat visits are how your company can increase conversion rates and build brand loyalty.
Viral blog posts get your brand noticed.
Chances are that if you continue to provide engaging content, your visitors will share this content with others on social media. Blog posts with catchy headlines and valuable information are likely to be shared, increasing your visibility and reach.
Many Ecommerce websites do not include a business blog because they do not see the unique benefits that blogging offers. This means that your company has the opportunity to set itself apart from the competition by starting a blog. The sooner your company starts blogging, the sooner you can begin connecting with customers and building brand advocates.
Image by: Serge Kij