Gregory Batchelor

Gregory Batchelor is the Vice President of Growth Marketing at Platform.sh, a unified, enterprise-grade platform for building, running and scaling websites and applications. With over 20 years of experience in the tech sector, including time at companies including Oracle, Cisco and NTT, he has developed a reputation as a marketing and business operations leader. In his spare time, Gregory enjoys spending time with his family, traveling, and playing lots of golf.

7 Ways to Collect First-Party Data for Your Marketing Campaigns

7 Ways to Collect First-Party Data for Your Marketing Campaigns

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For the longest time, businesses have been able to collect vast amounts of data for marketing campaigns. Moreover, they’ve been able to do so quickly, easily, and without effort with third-party cookies. But that’s all changing. Today, first-party data is the star of the show. In 2023, Google announced the phase-out of third-party cookies. Now, […]

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Scarcity Principle in Marketing Strategy

6 Strategies to Use the Scarcity Principle in Your Marketing Strategy

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In this post, we’ll be exploring the fascinating scarcity principle and its impact on crafting successful scarcity marketing. At its core, this principle refers to the notion that people often perceive a higher value in items or experiences that seem rare or difficult to acquire. By understanding the scarcity principle and how it works in

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