Mark Adams

Mark Adams is a SEM (Search Engine Marketing) specialist and data expert. His insightful posts delve into various subjects, encompassing paid search, content marketing, and lead generation. To learn more about his work, you can visit his profile on SevenAtoms Marketing Inc. DesignRush profile

Guide to Google Ads for Lead Generation - Part 2

A Comprehensive Guide to Google Ads for Lead Generation – Part 2

For insights into the basics of Google Ads, including its definition, importance, functionality, campaign varieties, and campaign setup process, please click here to read the first part of the post. The first part of this comprehensive guide focused more on the basics – what Google Ads is, why you should use it, how it works, […]

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Is Outsourcing Your Digital Marketing Worth It

Is Outsourcing Your Digital Marketing Worth It?

In situations where your internal team is overloaded and facing challenges in completing marketing campaigns, outsourcing tasks to a specialized third party can significantly relieve the operational pressures your team is experiencing. Outsourcing digital marketing tasks to agencies allows businesses to significantly reduce costs, a strategy that has proven successful for some time. Along with

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Google Ads for Lead Generation (Guide - Part 1)

A Comprehensive Guide to Google Ads for Lead Generation – Part 1

Lead generation is the lifeblood of tech and SaaS marketing, and many businesses in the industry are now harnessing the power of Google Ads to supercharge their lead generation efforts and fine-tune their marketing strategies.  A well-crafted lead generation strategy can empower tech and SaaS business owners to zero in on high-value prospects who are

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13 Content Promotion Strategies

13 Content Promotion Strategies SaaS Marketers Should Keep in Mind

Most SaaS businesses recognize that content is a vital part of their marketing strategy. Whether you use a content creation agency or do it all in-house, good content delivered across multiple platforms is an effective vehicle to encourage people to buy your software solutions.  If they like your content, they’ll most probably respond by following

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Harnessing the Power of Video For B2B Leads

Optimizing B2B Lead Generation: Harnessing the Power of Video in Your Conversion Funnel

Almost every marketer knows about the importance of using videos for their B2B marketing strategy; however, most of them aren’t sure where to start. In the post-COVID era, many B2B businesses are facing new challenges and are struggling to drive traffic and generate leads or sales. It’s getting tougher day by day to stand out

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