Rob Lora

Landing pages sit at the intersection of art and science. On one hand, designing high-converting pages requires creativity. You need an artistic eye for visuals, copy, and layout that capture attention. Master marketers view landing pages as the canvas where they paint pictures of their offers. But landing pages also demand strategic optimization based on […]

Why should small and medium businesses care about cross-platform PPC strategies? The answer lies in the potential for increased reach, engagement, and return on investment (ROI). An Adroll study revealed that consumers who are exposed to three or more marketing channels benefit from a 287% conversion rate boost compared to those who encounter the brand