The Importance of Geo Targeting

Geo targeting is a term used to describe the delivery of ads, media streams, and any other online content to users who are accessing the web from specific locations. Internet marketers who make use of geo targeting technology identify the location of a user and then select specific content to present to that user based on his or her zip code, city, country, organization or IP address. Geo targeting practices aren’t yet perfectly flawless, since proxy servers and virtual private networks sometimes suggest false locations. But sophisticated targeting software can usually use geographical information provided by the user to find an accurate match.

Business websites can offer geo-specific content to users by choice or automatically, depending on the needs of a target audience. Many firms encourage customers to enter their current locations before searching for local stores, for example. A more advanced form of geo- targeted content delivery can take place automatically via traceroutes and pings that can track user’s IP addresses.

What can geo targeting do for your online campaign? Plenty. Customers in almost industry can gain more precise information and more satisfactory customer service when their location is taken into account. And a location specific marketing campaign can be especially useful to companies with a heavily local audience, like restaurants. Geo targeting can also help you customize your content delivery based on demographic and cultural trends.

So how can you incorporate a geo targeting element into your existing online strategy? First, contact an established, professional digital marketing firm staffed by a team of experts who can help you make the most of your online marketing resources. Arrange a consultation with SevenAtoms today, and get the focused guidance you need to sharpen and customize your content delivery.

inbound-marketing

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