The majority of searches done today are through Google and therefore blog content has to be written with this search engine in mind. One of the things that Google is on the lookout for, especially after this year’s Panda and Penguin updates, is unique, original content. It has gotten incredibly important for sites that have a blog to be producing their own content, as not doing so can actually decrease their search engine ranking. In this blog article we take a look at what is classified as original content for blogs and why having unique content is important.
Why It’s Important to be Original
Original content is just that; completely written by you without borrowing any lines, sections, or paragraphs from any other source. This may seem like it shouldn’t need defining, but in fact it is common practice to find content, add or change a few things, then repost it. The reason for this is because it takes a lot of content to keep a blog running. If your audience is used to daily updates, then you need to find a way to make that happen. But if you don’t have the time to blog (or just don’t have the energy) then this becomes a challenge. In order to meet the demand for content, bloggers will often re-blog others’ content with perhaps some commentary or a “check this out.” There is nothing necessarily wrong with this process as long as the original blog is referenced becasue one of the points of having a blog is to have its contents shared. However, Google has grown very sophisticated when it comes to recognizing content that is repeated and if it recognizes the content that you reposted comes from another site, it may lower your search engine ranking. Also, Google takes note of any copyright removal notices that are filed against a specific site and will downgrade its ranking accordingly.
Original content for blogs, especially when it is posted on a regular basis, is what ultimately boosts your sites ranking. If your business is having trouble with creating original content then there are three things you can do. One is to dedicate someone on your team to focus on writing this content. Secondly, you could enlist guest bloggers. You should make sure that you double check their writing and build a relationship with them before enlisting their help, however. The third is to hire a blog writing service like SevenAtoms to create the content for you.
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