Using Guest Blogging as a Content Marketing Tactic

July 27, 2012 Andy Beohar

content-for-blogWant to improve your company’s search engine ranking and increase website traffic? Guest blogging is a content marketing strategy that consists of writing a blog post that is published on another website or blog. People read your blog and (fingers crossed) visit your website. Why? It’s because your content was so engaging. How does this help the person that you are guest blogging for? They get free content. It’s a win/win situation for everyone.

How to Find Websites to Post Blogs

Before you can reap the benefits of guest blogging, you must first find websites or other blogs to write for. Search for industries or companies that are similar to your own. For instance, a marketing firm can write a guest blog for an advertising agency. Both companies work with clients that have similar needs. Writing for local companies help, because that’s where you’ll get most of your business.

Contact the Website

A lot of people are well aware of the benefits of guest blogging and content marketing, so they won’t be surprised that you want to write for them. Search their website and get a contact email. Send them an email with a link to your website. You may want to include some sample blogs to give them an idea of your writing style.

How Guest Blogging Works

You’ve found a company or a blogger that is interested in guest blogging. You write an awesome blog and send it off. Now what? Your blog gets posted on their website. Their readers read your blog, think it’s awesome and share your blog on social media websites. Now, you have exposed your company to a whole new target market. Good job. As a content marketing tactic, guest blogging is an effective way to drive people to your website.

Have you tried guest blogging? Post your comments below:

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