AdWords Management Company: Why You Should Hire One

May 1, 2018 Tina Bahadur

Whether you’re just getting started with Google AdWords or you’ve been running PPC campaigns for years, your business can still benefit from hiring an AdWords management company. But how do you know for sure if this is the right investment for your business? Below, we’ll dive into the top reasons why you should outsource your AdWords management to a PPC agency:

Why You Should Hire Adwords Management Company Reason #1 - Not Enough Time

Many companies just don’t have the time to manage their own AdWords campaigns. Even if you have one or two people on your team who understand PPC ads and are capable of managing your campaigns, this doesn’t necessarily mean that they have the time necessary to dedicate to your PPC efforts. This is especially true if the person managing your PPC campaigns also has a number of other work responsibilities.

Successful PPC campaigns require ongoing monitoring, optimizing, testing and learning, all of which takes a considerable amount of time. If you or someone on your team is managing your PPC campaigns while also managing other core business tasks, then there’s a good chance that you just don’t have enough time to dedicate to managing and growing your AdWords account. At the very best, you’ll be able to setup your AdWords account but not necessarily have the time to monitor and optimize your campaigns daily.

When you hire a PPC agency, they are committed to helping you set up, manage, and grow your PPC campaigns. They are able to dedicate the necessary amount of time and effort to properly manage and optimize your campaigns over time without being distracted or pulled in different directions. All of the time they spend working on your AdWords account helps improve your campaigns and contributes to your positive ROI.

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Why You Should Hire Adwords Management Company Reason #2 - Lack of Experience

How much experience does your team really have in implementing PPC campaigns? Though you can certainly learn how to use Google AdWords on your own through educational resources, there are many nuances that can only be learned through time and experience. If you want to get the most out of your AdWords campaigns, it’s vital that you choose to manage your AdWords account that has knowledge and experience managing and optimizing campaigns that get real results.

If you do decide to hire an in-house PPC expert that has extensive experience managing successful PPC campaigns, you may find that it’s not always cost effective. In addition to paying for the individual’s expertise, including salary and benefits, you will also need to arm them with the tools and resources necessary to effectively manage your PPC campaigns. Working with a PPC management company allows you to benefit from their experience and expertise (as well as their tools), all for a more affordable rate.

With a PPC management agency, you are also gaining access to a whole team of PPC experts. Whereas if you hire an in-house PPC manager, you can only benefit from the experiences that they have had in their line of work. For instance, if your PPC manager runs into an issue that they haven’t dealt with before, it may take time for them to find the issue and adjust their strategy. However, when you partner with an agency, you are able to benefit from the entire team’s collective experience. 

Why You Should Hire Adwords Management Company Reason #3. Can’t Keep Up with Changes

As a business owner, you have too many things to keep track of. A change or update to the AdWords platform or new best practices for managing PPC campaigns are probably the last things on your mind. If your in-house PPC manager is also juggling other responsibilities, there’s a good chance that they won’t be able to keep up with these changes either.

However, if you want your PPC campaigns to be successful, it’s essential that you stay up-to-date with the latest news and trends surrounding pay-per-click advertising. This involves reading industry publications, attending conferences, and testing different methods to see what works best. If you don’t have a dedicated PPC expert on your team than it can be difficult to stay ahead of the curve when there are changes to AdWords.

If you or the person managing your AdWords campaigns doesn’t have the time to keep up with the latest changes in PPC ads, then it may be time to hire an AdWords management company. Since PPC campaigns are their primary business, a PPC agency will make it a priority to stay ahead of any changes to AdWords. Not only will they understand what these changes mean for your business, but they will be able to incorporate what they have learned to improve your PPC campaigns over time.

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Why You Should Hire Adwords Management Company Reason #4 - Don’t Have the Tools

What tools are you currently using to get the most out of your PPC campaigns? Though you can certainly manage your AdWords account with free tools, gaining the competitive edge often requires you to access paid PPC management tools. And all of these tools can add up over time.

For example, keyword research plays a vital role in the success of your PPC campaigns. Though you can use free tools to identify keywords, if you want to take your PPC keyword research to the next level, you’ll need to access the better tools, which typically cost money. You may later find that you also need to use a paid tool to help with other aspects of your PPC campaigns such as bid management or competitor analysis.

Purchasing all of the necessary tools and resources to help with your campaigns can become quite costly. Not to mention, you’ll need to have someone learn how to use these tools effectively to optimize your PPC campaign performance. When you outsource your PPC campaigns to an agency, you don’t need to purchase any of these tools. Additionally, you don’t have to worry about learning how to use these tools because the PPC experts already know how to get the most out of them.

Why You Should Hire Adwords Management Company Reason #5 - Lots of Mistakes

It’s easy to make mistakes with your PPC campaigns. This is especially true if you don’t have a dedicated PPC expert managing your campaigns and monitoring results over time. Even the smallest of mistakes can end up costing you a lot of money in the long-run as one misstep can cause your entire campaign to fall apart.

If you find that your marketing team is making mistakes with your PPC campaigns, it may be time to outsource your AdWords management to an agency. Given that PPC management is their primary business, an AdWords agency is less likely to make the same types of costly PPC errors that a person who is less experienced might make.

In addition, when you work with an agency, you benefit from the expertise of the entire team. This means that other professionals are checking the work that is done on your PPC campaigns to ensure that they are effective. If something goes wrong, there’s an entire team of people working to fix the issue quickly.

Why You Should Hire Adwords Management Company Reason #6 - Tracking Isn’t Accurate

Tracking and monitoring your PPC campaign results is a vital part of getting the most out of your AdWords account. Though you may have the resources in house to set up and manage your PPC campaigns, accurate reporting is a whole different beast. PPC campaign tracking and analysis requires technical expertise that your team may not have.

When tracking your company’s PPC campaign results, you need to go beyond just tracking sales. If you want to get the most out of your AdWords spend, you should also be tracking where those sales are coming from. Accurate reporting will show you which ad placements and keywords are bringing in the most conversions.

If you do not have someone on your team that can accurately and consistently track these elements of your PPC campaigns, you should consider working with an agency. A PPC agency will know exactly what to track to make sure that you’re optimizing your campaign performance and getting the most out of your AdWords budget.

Why You Should Hire Adwords Management Company Reason #7- Aren’t Seeing Results

One of the most common reasons that a business will decide to partner with an AdWords management company is that they just aren’t getting the results they want from their PPC campaigns. Despite your team’s best efforts, if they aren’t focused on AdWords management 100% of the time, there’s a good chance that they will miss out on important opportunities to optimize your campaigns and help your business achieve better results. Not to mention, it’s not always apparent what went wrong or how a campaign can be optimized for better results.

PPC agencies are dedicated to knowing the ins and outs of AdWords management. They have developed proven processes to help boost click rates, cut costs, and improve the quality of leads that come through your company’s PPC campaigns. They’ve done the keyword research and conducted a thorough competitor analysis. All of this helps them develop a successful campaign strategy that will allow you to get the most out of your PPC campaign budget.

Often, when you hire a PPC agency, they will already have an in-depth knowledge of your industry. Their experience working with other clients who are similar to your business helps them identify which tactics they can use to give your PPC campaigns the competitive edge. Not to mention, their experience in general working with clients on PPC optimization has given them a whole toolbox full of tips and tricks that they can use to help you get more out of your campaigns over time.

Final Takeaways

When you partner with an AdWords management company, you are benefiting from the expertise of a team of professionals who know the ins and outs of PPC campaigns. They live and breathe AdWords and can use their extensive knowledge and unique experiences to help set you apart from your competitors and experience a higher ROI from your PPC campaigns. If you don’t currently have a dedicated PPC expert on your team, it may be time to call in the experts.

The AdWords experts at SevenAtoms help elevate your AdWords campaigns through effective PPC management services. We focus on helping your business achieve real growth through your AdWords campaigns.

Request a proposal today so that you can start seeing better results for your PPC campaigns.

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