In February 2018, HubSpot announced that they would be sunsetting their keyword tracking tool in response to changes in SEO trends. As of May 30, 2018, HubSpot has replaced the keyword report tool […]
One of the greatest challenges that ecommerce businesses face is finding ways to connect with and engage their leads to encourage further sales. Ecommerce email campaigns can help your ecommerce […]
Google is always looking for new ways to improve the search engine user’s experience, and that includes providing more relevant ad content. Recently, Google introduced the Showcase Shopping Ad, a new […]
Whether you’re just getting started with Google AdWords or you’ve been running PPC campaigns for years, your business can still benefit from hiring an AdWords management company. But how do you know […]
Is your pricing page optimized for conversions? Believe it or not, the pricing page is often neglected by marketers as it’s seen as the next logical step for consumers who have already made up their […]
Most consumers can become distracted easily, which often means they need to be guided through the conversion process. If you aren’t using landing pages with targeted content to lead visitors to the […]
The buyer’s journey is the process that buyers go through as they recognize a need, learn about solutions, evaluate these solutions, and finally, make a purchase. This is a vital process for […]
Software-as-a-service (SaaS) providers need to understand the best-kept secret of pay-per-click (PPC) advertising. Namely, that most of the AdWords campaign best practices you’ll read about just […]
User engagement is the key to sustaining growth for SaaS companies. If you want users to consistently log into your platform and use it regularly, it’s essential that you develop an SaaS marketing […]
Inbound marketing has become a buzzworthy phrase in the marketing industry. This should come as no surprise as its customer-centric approach to marketing continues to help brands cut through the […]
