While many marketers seek to refine keyword lists for their PPC campaigns, the truth is that expanding this PPC keyword list can be just as impactful to your PPC marketing strategy. Not only should […]
As Halloween approaches, many consumers are already gearing up for the holiday shopping season.
Whether you’ve just opened your ecommerce business or your company has been in business for years, there’s a good chance that abandoned shopping carts are not a new topic for you. One study shows […]
Typically, when we talk about mobile marketing the focus is on ecommerce sites. Many SaaS companies may not pay attention to mobile because they are under the impression that their business customers […]
Though some brands may focus on other channels, email remains a powerful tool for ecommerce marketing. In fact, 72% of adults in the United States prefer to communicate with brands through email, and […]
On the surface, Facebook ads might seem simple, but anyone who has developed a campaign recently knows that Facebook can be a challenging platform for advertisers. Not only is your business competing […]
![Ecommerce Trends to Consider this Holiday Season [2017]](https://www.sevenatoms.com/hubfs/Imported_Blog_Media/Ecommerce-Trends-for-Holiday-Season.jpg)
It’s no secret that the holidays are an important time for ecommerce brands. While traditional retail stores used to own the holiday shopping season on Black Friday, trends are now shifting in favor […]
Software-as-a-service (SaaS) providers need to understand the best-kept secret of pay-per-click (PPC) advertising. Namely, that most of the AdWords campaign best practices you’ll read about just […]
User engagement is the key to sustaining growth for SaaS companies. If you want users to consistently log into your platform and use it regularly, it’s essential that you develop an SaaS marketing […]
Inbound marketing has become a buzzworthy phrase in the marketing industry. This should come as no surprise as its customer-centric approach to marketing continues to help brands cut through the […]
