John Funk

John Funk is a veteran copywriter, editor, and digital marketer. With a background in online journalism and a passion for fantasy and Dungeons & Dragons, he works to craft compelling narratives and content you enjoy reading. Connect with John on LinkedIn.

John Funk

Drive Sales: 7 Benefits of Off-Road & Overland Product Seeding

Main insights you’ll gain from this post. Understand how product seeding helps off-road and overland brands build authentic social proof, boost visibility, and drive long-term sales growth. Learn […]

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How to Use Artificial Intelligence (AI) for Lead Generation

Unless you’ve been living under a rock for the better part of a year, you’ve probably been hearing a lot about AI – artificial intelligence – in the world today. AI image tools like Midjourney and […]

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What’s the Cheapest Advertising Platform? Exploring Alternative PPC Ad Networks

If you’ve decided that advertising your products or services online on popular platforms is a great way to get new customers, well, you aren’t the only ones with that great idea. Today, advertisers […]

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Demand Generation vs Lead Generation: What’s the Difference?

In B2B marketing, “demand generation” and “lead generation” are frequently mistaken for the same thing. While they often complement each other in a cohesive marketing plan, each plays a unique and […]

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Is Outsourcing Your Digital Marketing Worth It?

In situations where your internal team is overloaded and facing challenges in completing marketing campaigns, outsourcing tasks to a specialized third party can significantly relieve the operational […]

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Top B2B Approaches for a Successful Manufacturing Marketing Strategy

Here are some key insights you’ll find in this post. Strategic Digital Marketing is Key: Modern manufacturing buyers research solutions online before engaging with sales. Companies that combine a […]

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Marketing for Engineering Firms: Top 11 Ways to Stand Out in 2026

The engineering industry relies on accuracy, problem-solving skills, and innovative thinking. However, in 2025, those qualities alone aren’t enough to win over clients or secure large contracts.

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The Ultimate HVAC PPC Marketing Guide for High-Converting Campaigns

Selling comfort is a crowded business. Whether you replace rooftop chillers for commercial clients or rescue homeowners from a furnace on the fritz, the internet is crammed with rivals offering the […]

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How to Recover Abandoned Shopping Carts: Fix These Shopping Cart Mistakes

Imagine filling up your online cart with items you love — only to close the tab and walk away before clicking 'Buy Now.' Sound familiar? That’s pretty much what happens in online stores every day — […]

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Auto Parts Content Marketing Ideas to Boost Your Parts and Accessories Sales

Marketing auto parts and accessories can feel like a real challenge. Customers have endless choices, and with big players dominating the online space, it’s easy to feel overwhelmed. But there’s good […]

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