John Funk

John Funk is a veteran copywriter, editor, and digital marketer. With a background in online journalism and a passion for fantasy and Dungeons & Dragons, he works to craft compelling narratives and content you enjoy reading.

John Funk

Top 5 Digital Marketing Trends in 2024: What You Need to Know

A new year is here. Pop the champagne, renew that gym membership, and let’s get started looking forward to 2024! People are optimistic about 2024, and not without reason – after several years of […]

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What Is Dark Social and How Can Marketers Use It?

Digital marketing, as a field, is always changing. You have new trends to chase, new channels that emerge, and other factors that always challenge marketers to stay ahead of the curve. One key […]

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How to Get Customer Testimonials for a Landing Page

Fake online reviews might soon be a thing of the past. At the end of June, the Federal Trade Commission (FTC) announced a new rule: Businesses that manipulate online reviews and post dishonest ones […]

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ChatGPT and Marketing: How AI Will (and Won’t) Change the Marketing World

If you’ve been anywhere near the internet for the last half year or so, it’s a safe bet you’ve probably heard about how generative AI – visual image generators like Midjourney or language generators […]

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SaaS Content Marketing Outsource vs In-House (Guide for Business Owners)

So you have been tasked with creating a top-notch SaaS content marketing plan for your business to achieve organic growth? No pressure, right?

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The Twitpocalypse: The Need for Twitter Alternatives for Marketers

It’s been interesting times on Twitter recently, that’s for sure.

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The Ultimate B2B SaaS Marketing Guide to Lead Generation (and Scaling)

The B2B software as a service (SaaS) market is growing faster than ever before. The SaaS market was estimated to be worth over $152 billion in 2021, and is expected to make a healthy increase […]

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3 Tips to Stop Sucking at Retargeting Marketing

If you had the choice between marketing to a completely “cold” audience that had never heard of your product or service, and marketing to an audience that was already familiar with you and […]

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How to Add the Facebook Pixel to Shopify

You probably already know that Facebook is one of the most popular and effective advertising platforms for retail-oriented businesses. You probably also know that tracking your Facebook and […]

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Google Ads Bidding Strategies: Smart vs. Manual vs. Automated 

Machine learning versus manual; that’s what it comes down to when you’re considering Google ad bidding strategies these days. If you’ve been following Google ads PPC bidding strategies for a […]

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