John Funk

John Funk is a veteran copywriter, editor, and digital marketer. With a background in online journalism and a passion for fantasy and Dungeons & Dragons, he works to craft compelling narratives and content you enjoy reading. Connect with John on LinkedIn.

John Funk

ChatGPT and Marketing: How AI Will (and Won’t) Change the Marketing World

If you’ve been anywhere near the internet for the last half year or so, it’s a safe bet you’ve probably heard about how generative AI – visual image generators like Midjourney or language generators […]

Read More »

7 Content Marketing Lessons That Can Be Learned From Barbie

The history and the cultural legacy of the world’s most famous doll is such that it needs no introduction. A global sensation for more than six decades, Barbie dolls are found on shelves in almost […]

Read More »

SaaS Content Marketing Outsource vs In-House (Guide for Business Owners)

So you have been tasked with creating a top-notch SaaS content marketing plan for your business to achieve organic growth? No pressure, right?

Read More »

The Twitpocalypse: The Need for Twitter Alternatives for Marketers

It’s been interesting times on Twitter recently, that’s for sure.

Read More »

The Ultimate B2B SaaS Marketing Guide to Lead Generation (and Scaling)

The B2B software as a service (SaaS) market is growing faster than ever before. The SaaS market was estimated to be worth over $152 billion in 2021, and is expected to make a healthy increase […]

Read More »

3 Tips to Stop Sucking at Retargeting Marketing

If you had the choice between marketing to a completely “cold” audience that had never heard of your product or service, and marketing to an audience that was already familiar with you and […]

Read More »

How to Add the Facebook Pixel to Shopify

You probably already know that Facebook is one of the most popular and effective advertising platforms for retail-oriented businesses. You probably also know that tracking your Facebook and […]

Read More »

Google Ads Bidding Strategies: Smart vs. Manual vs. Automated 

Machine learning versus manual; that’s what it comes down to when you’re considering Google ad bidding strategies these days. If you’ve been following Google ads PPC bidding strategies for a […]

Read More »

Landing Page vs. Website Home Page – What’s the Difference?

For those newer to the digital marketing game, you may be wondering, “what’s the difference between a landing page and the home page of your website?” After all, in layman’s terms, the two […]

Read More »

5 Ecommerce Conversion Rate Optimization Strategies

It’s one thing to create an ecommerce conversion strategy — it’s another thing to make it good. You’ve probably heard the popular phrase: “build it and they will come.” While this is true to […]

Read More »