John Funk

John Funk is a veteran copywriter, editor, and digital marketer. With a background in online journalism and a passion for fantasy and Dungeons & Dragons, he works to craft compelling narratives and content you enjoy reading. Connect with John on LinkedIn.

Why “Dark Social” Means Tomorrow’s B2B Might Look Like Today’s B2C

By John Funk / May 30, 2024

B2B marketing is changing, and B2B marketers need to be ready to change with it.

PPC Stats That Every Business Needs to Know In 2025

By John Funk / May 22, 2024

Lately, businesses have undergone significant transformations, leading many to pursue swift and effective means of connecting with specific audiences for their brand, products, and services.

How to Optimize Your Website for Google Search Generative Experience (SGE)

By John Funk / April 15, 2024

If digital marketing in 2023 could be summed up with two words, it’s these: “artificial intelligence.” From enhanced use of existing AI-based tools to content improved by – or, less usefully, […]

What Is Dark Social and How Can Marketers Use It?

By John Funk / October 31, 2023

Digital marketing, as a field, is always changing. You have new trends to chase, new channels that emerge, and other factors that always challenge marketers to stay ahead of the curve. One key […]

13 Content Promotion Strategies SaaS Marketers Should Keep in Mind

By John Funk / October 30, 2023

Most SaaS businesses recognize that content is a vital part of their marketing strategy. Whether you use a content creation agency or do it all in-house, good content delivered across multiple […]

How to Get Customer Testimonials for a Landing Page

By John Funk / October 10, 2023

Fake online reviews might soon be a thing of the past. At the end of June, the Federal Trade Commission (FTC) announced a new rule: Businesses that manipulate online reviews and post dishonest ones […]

ChatGPT and Marketing: How AI Will (and Won’t) Change the Marketing World

By John Funk / September 29, 2023

If you’ve been anywhere near the internet for the last half year or so, it’s a safe bet you’ve probably heard about how generative AI – visual image generators like Midjourney or language generators […]

7 Content Marketing Lessons That Can Be Learned From Barbie

By John Funk / September 5, 2023

The history and the cultural legacy of the world’s most famous doll is such that it needs no introduction. A global sensation for more than six decades, Barbie dolls are found on shelves in almost […]