If you had the choice between marketing to a completely “cold” audience that had never heard of your product or service, and marketing to an audience that was already familiar with you and your brand, which would you choose? Like most of us, you’d go with the familiar audience, and it’s not a hard choice […]

Because Facebook is seen as a creative medium, it can be easy to assume that posting is more of an art than a science. But while there are undoubtedly creative aspects to building a successful Facebook marketing campaign, never forget that it’s a platform built on algorithms and analytics first.  To be a successful digital

You probably already know that Facebook is one of the most popular and effective advertising platforms for retail-oriented businesses. You probably also know that tracking your Facebook and website analytics can help you optimize your digital marketing.  But did you know that there is a simple tool for Shopify Facebook integration that can tie all

Machine learning versus manual; that’s what it comes down to when you’re considering Google ad bidding strategies these days. If you’ve been following Google ads PPC bidding strategies for a few years you’ve probably embraced manual processes for their granularity and control. But there are new automated features on Google that may positively impact the

No matter your industry or digital marketing experience, a call to action (CTA) can make or break your next marketing campaign. While writing a compelling call to action may seem relatively simple at first glance – Learn More, Buy Now, Subscribe, Sign Up – there’s more to it than you think! According to a study

There’s no secret that video marketing is king.  But despite its popularity and effectiveness, some people still get video marketing wrong. And instead of increasing sales and revenue through video content, money slips through the cracks. How can you prevent that from happening? A conversion-oriented B2B video marketing funnel is the only way to eliminate

You’ve created and launched an online store. Excellent! But the market never slows down – it only gets bigger. And it moves fast.  Indeed, worldwide eCommerce growth shot up by 27.6% in 2020. What’s more, now that the world is returning to normal, post-pandemic forecasts suggest the eCommerce market will increase even more.  Keeping up

What does email marketing offer you? For a start, it offers brilliant ROI, the ability to implement personalization at scale, opportunity to foster lasting relationships with customers, and means to carve a unique brand identity, among many others. This is what makes email the go-to marketing channel for pretty much every business out there. But,

For those newer to the digital marketing game, you may be wondering, “what’s the difference between a landing page and the home page of your website?” After all, in layman’s terms, the two seem like they should be practically identical, don’t they? When someone goes to your business website, the first thing they see is

Ever-increasing numbers of B2B companies are succeeding with account-based marketing. Let’s look at how to supercharge your LinkedIn ABM skills.