SaaS companies focus a lot of their marketing on promoting free trial sign-ups—a relatively easy conversion to achieve. But getting consumers to commit to your monthly subscription fee isn't always so simple. If you want to improve sales and grow your company, you’ll need to start turning trial signups into paid customers. In the article below, we’ll share some of the best SaaS marketing tips for turning free-trial users into customers.
With all of the effort that your business puts into attracting new traffic to your website, you need to do everything you can to prevent customers from leaving without engaging with your brand. An exit intent popup for your online store offers you a last chance opportunity to engage with visitors before they exit your site.
This pop-up with targeted messaging allows you to entice your visitors with a special offer or collect their contact information for later.
Online consumers abandoning their shopping carts before making a purchase is one of the greatest challenges that most ecommerce brands face. According to the Baymard Institute, the average shopping cart abandonment rate across online retailers is 69.89%. However, this can vary across sites and brands. It’s important to track your own site’s shopping cart abandonment rate so that you can monitor trends and address any issues in your checkout process.
Conversion rates are certainly not the only way to measure the effectiveness of your digital marketing efforts. However, conversions are one of the most common key performance indicators (KPIs) used by ecommerce brands to measure success. So how do you know if your conversion rates are worthwhile? Below, we’ll discuss average ecommerce conversion rates and what they mean for your business.
If your ecommerce brand is not using Google Shopping ads to expand your reach, then you’re missing out on a powerful opportunity to grow your audience online. It should come as no surprise that Google Shopping optimization has become a priority for many ecommerce brands given that Google Shopping Campaigns drove 75% of clicks for all retailers in 2017. Below, we’ve put together a comprehensive guide to help you get started Google Shopping management and optimization.
In February 2018, HubSpot announced that they would be sunsetting their keyword tracking tool in response to changes in SEO trends. As of May 30, 2018, HubSpot has replaced the keyword report tool with a new Content Strategy tool. Below, we’ll discuss why HubSpot decided to sunset keyword reporting as well as explain what its new SEO content strategy tool is and how it can help with your digital content strategy.
One of the greatest challenges that ecommerce businesses face is finding ways to connect with and engage their leads to encourage further sales. Ecommerce email campaigns can help your ecommerce business build meaningful relationships with your leads and customers while encouraging customer interaction.
Google is always looking for new ways to improve the search engine user’s experience, and that includes providing more relevant ad content. Recently, Google introduced the Showcase Shopping Ad, a new type of ad format that allows brands to highlight relevant product groups in the Shopping section of the search engine results page. Below, we’ll talk more about why these ads are important for your business and what you need to know to get started.
What could your ecommerce site be doing better to drive more sales? The only way to answer that question is to A/B test different site elements until you find the winning combination to optimize your sales process. As an ecommerce marketing agency, SevenAtoms has done many A/B tests over the years to help our clients improve their ecommerce sites and get better results. Based on our own experience, we’ve put together a list of some of the best A/B testing ideas for your ecommerce site:
Though sales is the ultimate metric that all ecommerce brands want to track and improve over time, focusing on sales alone is not the best way to find areas of improvement. If you want to grow sales over time and sustain that growth, you’ll need to track the right ecommerce KPIs, metrics, and benchmarks if you want to make strategic changes.
But with so many ecommerce KPI benchmarks and metrics to track, it can be difficult to determine which you should be focusing on. In this post, we’ve put together a list of the key ecommerce metrics and KPIs, and we’ll explain what they can help you understand about your business.