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Holiday Email Campaigns: 5 Ideas That You Could Use This Holiday Season

October 5, 2018 Email Marketing

Do you already have your holiday marketing strategies in place for this year? If not, you better get a move on because online spending predictions are the highest they’ve ever been, with Black Friday alone expecting a 15.31% increase in sales from just last year.

Holiday Marketing Campaigns: 8 Strategies for the Best Ever BFCM Sale

October 1, 2018 BFCM

Though the holiday shopping season officially kicks off with Black Friday and Cyber Monday in November, brands need to start preparing for their holiday marketing campaigns long before the sales actually start. Below, we’ve put together a list of the ultimate strategies that your ecommerce business can use to make this BFCM the best one yet:

What HubSpot's New Features Mean for SaaS Inbound Marketing

September 24, 2018

HubSpot’s annual marketing and sales event, INBOUND 2018 is over. But attendees and others who use HubSpot tools are still talking about some of the big announcements HubSpot made this year. Below, we’ll cover what new features HubSpot announced and how they can benefit your SaaS inbound marketing.

Creative SaaS Marketing Ideas You Can Borrow to Reduce Churn

September 4, 2018

Recurring revenue is the key to growing and sustaining a successful business. For SaaS companies, high churn rates can kill your revenue since subscriptions are the nature of the market. As your company grows, SaaS churn can become an even bigger problem, making it vital that you start as soon as possible developing a strategy to reduce churn rates.  Below, we’ll give you some of the best SaaS marketing tactics to help you reduce churn.

5 Ecommerce Marketing Strategies to Increase Post Purchase Engagement

Many ecommerce brands make the mistake of looking at a sale as their end goal. But the truth is that if you want to build a successful ecommerce business, you’ve got to think long-term about ecommerce marketing. One of the most effective ways to encourage repeat business is through post purchase engagement.

Below, we’ll cover 5 of the top ecommerce marketing strategies to help increase engagement after a purchase and influence repeat sales:

Sales Funnel Series: How to Increase Conversion Rate Across Your Sales Funnel

August 13, 2018

The sales funnel is an essential digital marketing model that helps businesses better understand the buyer’s journey. If you want to increase sales, you’ll need to focus on increasing the conversion rate across the sales funnel. But first you need to understand each stage in the sales funnel and what consumers need to get them to the next step. Below, we’ll investigate what happens during each stage of the sales conversion funnel and discuss how to optimize your campaigns for maximum conversions each step of the way.

SaaS Marketing Tips to Convert Free Trial Signups to Paid Customers

July 26, 2018

SaaS companies focus a lot of their marketing on promoting free trial sign-ups—a relatively easy conversion to achieve. But getting consumers to commit to your monthly subscription fee isn't always so simple. If you want to improve sales and grow your company, you’ll need to start turning trial signups into paid customers.  In the article below, we’ll share some of the best SaaS marketing tips for turning free-trial users into customers.

6 Tips for Creating High Converting Exit Intent Popup

July 25, 2018

With all of the effort that your business puts into attracting new traffic to your website, you need to  do everything you can to prevent customers from leaving without engaging with your brand. An exit intent popup for your online store offers you a last chance opportunity to engage with visitors before they exit your site.

This pop-up with targeted messaging allows you to entice your visitors with a special offer or collect their contact information for later.

Shopping Cart Abandonment: Using Google Analytics for Accurate Data

July 24, 2018

Online consumers abandoning their shopping carts before making a purchase is one of the greatest challenges that most ecommerce brands face. According to the Baymard Institute, the average shopping cart abandonment rate across online retailers is 69.89%. However, this can vary across sites and brands. It’s important to track your own site’s shopping cart abandonment rate so that you can monitor trends and address any issues in your checkout process.

Ecommerce Conversion Rates: How do you stack up?

July 16, 2018

Conversion rates are certainly not the only way to measure the effectiveness of your digital marketing efforts. However, conversions are one of the most common key performance indicators (KPIs) used by ecommerce brands to measure success. So how do you know if your conversion rates are worthwhile? Below, we’ll discuss average ecommerce conversion rates and what they mean for your business.

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