If you’ve been anywhere near the internet for the last half year or so, it’s a safe bet you’ve probably heard about how generative AI – visual image generators like Midjourney or language generators like ChatGPT, just to name two of the more prominent examples – is going to revolutionize everything. The internet is going …
ChatGPT and Marketing: How AI Will (and Won’t) Change the Marketing World Read More »
So you have been tasked with creating a top-notch SaaS content marketing plan for your business to achieve organic growth? No pressure, right? You’re basically the captain of the ship, navigating through rough waters (aka competition) and leading your crew (employees) towards your company goals. It’s like being in a cheesy action movie, but with …
SaaS Content Marketing Outsource vs In-House (Guide for Business Owners) Read More »
It’s been interesting times on Twitter recently, that’s for sure. For those of you who have either been living in a no-social-media bubble for a month (in which case, honestly a good move) or simply aren’t terminally online (likewise): In the month since SpaceX and Tesla owner Elon Musk purchased the social media platform for …
The Twitpocalypse: The Need for Twitter Alternatives for Marketers Read More »
The B2B software as a service (SaaS) market is growing faster than ever before. The SaaS market was estimated to be worth over $152 billion in 2021, and is expected to make a healthy increase to $208 billion by the end of 2022. This means that there are more opportunities than ever to launch a …
The Ultimate B2B SaaS Marketing Guide to Lead Generation (and Scaling) Read More »
If you had the choice between marketing to a completely “cold” audience that had never heard of your product or service, and marketing to an audience that was already familiar with you and your brand, which would you choose? Like most of us, you’d go with the familiar audience, and it’s not a hard choice …
You probably already know that Facebook is one of the most popular and effective advertising platforms for retail-oriented businesses. You probably also know that tracking your Facebook and website analytics can help you optimize your digital marketing. But did you know that there is a simple tool for Shopify Facebook integration that can tie all …
Machine learning versus manual; that’s what it comes down to when you’re considering Google ad bidding strategies these days. If you’ve been following Google ads PPC bidding strategies for a few years you’ve probably embraced manual processes for their granularity and control. But there are new automated features on Google that may positively impact the …
Google Ads Bidding Strategies: Smart vs. Manual vs. Automated Read More »
For those newer to the digital marketing game, you may be wondering, “what’s the difference between a landing page and the home page of your website?” After all, in layman’s terms, the two seem like they should be practically identical, don’t they? When someone goes to your business website, the first thing they see is …
Landing Page vs. Website Home Page – What’s the Difference? Read More »
It’s one thing to create an ecommerce conversion strategy — it’s another thing to make it good. You’ve probably heard the popular phrase: “build it and they will come.” While this is true to some degree, the fact is that purchase conversions don’t happen by accident. Customers are intentionally searching for products online, following a …
5 Ecommerce Conversion Rate Optimization Strategies Read More »
If you run an ecommerce site, chances are that you’re at least somewhat familiar with the concept of search engine optimization, or SEO. You know that you should be putting relevant keywords on your product pages, in your blog posts, and in your metadata so that the algorithms and bots that fuel Google, Bing, and …
4 Tips to Get the Best Ecommerce SEO Keyword Research Read More »
