John Funk

John Funk is a veteran copywriter, editor, and digital marketer. With a background in online journalism and a passion for fantasy and Dungeons & Dragons, he works to craft compelling narratives and content you enjoy reading.

Ultimate B2B SaaS Marketing Guide to LeadGen

The Ultimate B2B SaaS Marketing Guide to Lead Generation (and Scaling)

The B2B software as a service (SaaS) market is growing faster than ever before. The SaaS market was estimated to be worth over $152 billion in 2021, and is expected to make a healthy increase to $208 billion by the end of 2022.  This means that there are more opportunities than ever to launch a …

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Google Ads Bidding Strategies: Smart vs. Manual vs. Automated 

Google Ads Bidding Strategies: Smart vs. Manual vs. Automated 

Machine learning versus manual; that’s what it comes down to when you’re considering Google ad bidding strategies these days. If you’ve been following Google ads PPC bidding strategies for a few years you’ve probably embraced manual processes for their granularity and control. But there are new automated features on Google that may positively impact the …

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Landing Page vs. Website Home Page

Landing Page vs. Website Home Page – What’s the Difference?

For those newer to the digital marketing game, you may be wondering, “what’s the difference between a landing page and the home page of your website?” After all, in layman’s terms, the two seem like they should be practically identical, don’t they? When someone goes to your business website, the first thing they see is …

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Ecommerce Conversion Rate Optimization Strategies

5 Ecommerce Conversion Rate Optimization Strategies

It’s one thing to create an ecommerce conversion strategy — it’s another thing to make it good. You’ve probably heard the popular phrase: “build it and they will come.” While this is true to some degree, the fact is that purchase conversions don’t happen by accident. Customers are intentionally searching for products online, following a …

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