Demand Generation vs. Demand Creation vs. Demand Capture: What’s the Difference?
Demand generation, demand creation, demand capture. If you’re a marketer, especially a SaaS or tech marketer, you’ve probably heard these phrases thrown around all the time. You might even know that they are the pillars of a growth-oriented marketing strategy. But what exactly are these terms? What does “demand generation” mean? How does demand creation …
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