Machine learning versus manual; that’s what it comes down to when you’re considering Google ad bidding strategies these days. If you’ve been following Google ads PPC bidding strategies for a few years you’ve probably embraced manual processes for their granularity and control. But there are new automated features on Google that may positively impact the …
Google Ads Bidding Strategies: Smart vs. Manual vs. Automated Read More »
For those newer to the digital marketing game, you may be wondering, “what’s the difference between a landing page and the home page of your website?” After all, in layman’s terms, the two seem like they should be practically identical, don’t they? When someone goes to your business website, the first thing they see is …
Landing Page vs. Website Home Page – What’s the Difference? Read More »
It’s one thing to create an ecommerce conversion strategy — it’s another thing to make it good. You’ve probably heard the popular phrase: “build it and they will come.” While this is true to some degree, the fact is that purchase conversions don’t happen by accident. Customers are intentionally searching for products online, following a …
5 Ecommerce Conversion Rate Optimization Strategies Read More »
If you run an ecommerce site, chances are that you’re at least somewhat familiar with the concept of search engine optimization, or SEO. You know that you should be putting relevant keywords on your product pages, in your blog posts, and in your metadata so that the algorithms and bots that fuel Google, Bing, and …
4 Tips to Get the Best Ecommerce SEO Keyword Research Read More »
Many marketers may struggle to make high-conversion landing pages from scratch. Fortunately, the best landing page builders mean they don’t have to.
When you’re looking to start a social media marketing campaign, you need the right imagery. That means you need excellent product photography.
New product marketing is challenging. Drumming up hype marketing is hard. Here’s how Riot Games’ brilliant Valorant influencer marketing strategy did it.
Did you create a Facebook ads funnel for ecommerce? If not, then use this 4-Step Facebook ads funnel guide for ecommerce.
With the 2018 holiday season approaching, it is time to start thinking of creative ways to kickstart your 2018 holiday email campaigns. In this blog post, we discuss five ideas that you could use for your holiday email campaign.
BFCM is the biggest sale of the year. In this post we discuss top eight holiday marketing campaigns that you can deploy for making BFCM the best one yet.
