John Funk

John Funk is a veteran copywriter, editor, and digital marketer. With a background in online journalism and a passion for fantasy and Dungeons & Dragons, he works to craft compelling narratives and content you enjoy reading.

ChatGPT and Marketing

ChatGPT and Marketing: How AI Will (and Won’t) Change the Marketing World

If you’ve been anywhere near the internet for the last half year or so, it’s a safe bet you’ve probably heard about how generative AI – visual image generators like Midjourney or language generators like ChatGPT, just to name two of the more prominent examples – is going to revolutionize everything.  The internet is going …

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SaaS Content Marketing Outsource vs In-House

SaaS Content Marketing Outsource vs In-House (Guide for Business Owners)

So you have been tasked with creating a top-notch SaaS content marketing plan for your business to achieve organic growth? No pressure, right?  You’re basically the captain of the ship, navigating through rough waters (aka competition) and leading your crew (employees) towards your company goals. It’s like being in a cheesy action movie, but with …

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Twitter Alternatives for Marketers

The Twitpocalypse: The Need for Twitter Alternatives for Marketers

It’s been interesting times on Twitter recently, that’s for sure. For those of you who have either been living in a no-social-media bubble for a month (in which case, honestly a good move) or simply aren’t terminally online (likewise): In the month since SpaceX and Tesla owner Elon Musk purchased the social media platform for …

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Google Ads Bidding Strategies

Google Ads Bidding Strategies: Smart vs. Manual vs. Automated 

Machine learning versus manual; that’s what it comes down to when you’re considering Google ad bidding strategies these days. If you’ve been following Google ads PPC bidding strategies for a few years you’ve probably embraced manual processes for their granularity and control. But there are new automated features on Google that may positively impact the …

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Landing Page vs. Website Home Page

Landing Page vs. Website Home Page – What’s the Difference?

For those newer to the digital marketing game, you may be wondering, “what’s the difference between a landing page and the home page of your website?” After all, in layman’s terms, the two seem like they should be practically identical, don’t they? When someone goes to your business website, the first thing they see is …

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5 Ecommerce Conversion Rate Optimization Strategies

5 Ecommerce Conversion Rate Optimization Strategies

It’s one thing to create an ecommerce conversion strategy — it’s another thing to make it good. You’ve probably heard the popular phrase: “build it and they will come.” While this is true to some degree, the fact is that purchase conversions don’t happen by accident. Customers are intentionally searching for products online, following a …

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