John Funk

Demand generation, demand creation, demand capture. If you’re a marketer, especially a SaaS or tech marketer, you’ve probably heard these phrases thrown around all the time. You might even know that they are the pillars of a growth-oriented marketing strategy. But what exactly are these terms? What does “demand generation” mean? How does demand creation …

Demand Generation vs. Demand Creation vs. Demand Capture: What’s the Difference? Read More »

B2B marketing is changing, and B2B marketers need to be ready to change with it.  This isn’t to say that how we’ve done things before isn’t still effective. You’re still going to need ways to generate leads and capture interest in your brand when people come searching for B2B solutions like yours.  But that can’t …

Why “Dark Social” Means Tomorrow’s B2B Might Look Like Today’s B2C Read More »

So, let’s talk about Google Performance Max.  This is the first blog post in a series that will delve into Performance Max and how to get the most out of your new options. But before we can talk about Google Performance Max, let’s talk about what it wasn’t… that is, everything that came before it. …

Why Google Performance Max Changes the Game for Digital Marketers Read More »

Digital marketing, as a field, is always changing. You have new trends to chase, new channels that emerge, and other factors that always challenge marketers to stay ahead of the curve. One key vertical for marketers, specifically B2B and SaaS or technology marketers, isn’t new at all, but is rather years if not decades old. …

What Is Dark Social and How Can Marketers Use It? Read More »

Fake online reviews might soon be a thing of the past. At the end of June, the Federal Trade Commission (FTC) announced a new rule: Businesses that manipulate online reviews and post dishonest ones could be fined as much as $50,000. And that’s not just per each proven fake review, it could be as high …

How to Get Customer Testimonials for a Landing Page Read More »

If you’ve been anywhere near the internet for the last half year or so, it’s a safe bet you’ve probably heard about how generative AI – visual image generators like Midjourney or language generators like ChatGPT, just to name two of the more prominent examples – is going to revolutionize everything.  The internet is going …

ChatGPT and Marketing: How AI Will (and Won’t) Change the Marketing World Read More »

So you have been tasked with creating a top-notch SaaS content marketing plan for your business to achieve organic growth? No pressure, right?  You’re basically the captain of the ship, navigating through rough waters (aka competition) and leading your crew (employees) towards your company goals. It’s like being in a cheesy action movie, but with …

SaaS Content Marketing Outsource vs In-House (Guide for Business Owners) Read More »

It’s been interesting times on Twitter recently, that’s for sure. For those of you who have either been living in a no-social-media bubble for a month (in which case, honestly a good move) or simply aren’t terminally online (likewise): In the month since SpaceX and Tesla owner Elon Musk purchased the social media platform for …

The Twitpocalypse: The Need for Twitter Alternatives for Marketers Read More »

The B2B software as a service (SaaS) market is growing faster than ever before. The SaaS market was estimated to be worth over $152 billion in 2021, and is expected to make a healthy increase to $208 billion by the end of 2022.  This means that there are more opportunities than ever to launch a …

The Ultimate B2B SaaS Marketing Guide to Lead Generation (and Scaling) Read More »

If you had the choice between marketing to a completely “cold” audience that had never heard of your product or service, and marketing to an audience that was already familiar with you and your brand, which would you choose? Like most of us, you’d go with the familiar audience, and it’s not a hard choice …

3 Tips to Stop Sucking at Retargeting Marketing Read More »