John Funk

One of the most vital tools in the arsenal of a marketer today is demand generation. Rather than just capturing attention that already exists, demand generation cultivates interest where it doesn’t yet exist.  Excelling at lead generation is a valuable skill for marketers, because it nurtures prospects and converts them into loyal clients. However, demand […]

Demand generation, demand creation, demand capture. If you’re a marketer, especially a SaaS or tech marketer, you’ve probably heard these phrases thrown around all the time. You might even know that they are the pillars of a growth-oriented marketing strategy. But what exactly are these terms? What does “demand generation” mean? How does demand creation

If digital marketing in 2023 could be summed up with two words, it’s these: “artificial intelligence.” From enhanced use of existing AI-based tools to content improved by – or, less usefully, completely generated by – AI text tools like ChatGPT, AI was a genuine sea change in the world of digital marketing. Yet the big-mama

B2B marketing is changing, and B2B marketers need to be ready to change with it.  This isn’t to say that how we’ve done things before isn’t still effective. You’re still going to need ways to generate leads and capture interest in your brand when people come searching for B2B solutions like yours.  But that can’t

So, let’s talk about Google Performance Max.  This is the first blog post in a series that will delve into Performance Max and how to get the most out of your new options. But before we can talk about Google Performance Max, let’s talk about what it wasn’t… that is, everything that came before it.

Unless you’ve been living under a rock for the better part of a year, you’ve probably been hearing a lot about AI – artificial intelligence – in the world today. AI image tools like Midjourney and DALL-E have been letting people generate intriguing images, while AI text generators like ChatGPT have been helping people find

A new year is here. Pop the champagne, renew that gym membership, and let’s get started looking forward to 2024! People are optimistic about 2024, and not without reason – after several years of turbulence and uncertainty due to COVID and then high inflation, the economy seems to have found its footing, inflation has fallen,

Digital marketing, as a field, is always changing. You have new trends to chase, new channels that emerge, and other factors that always challenge marketers to stay ahead of the curve. One key vertical for marketers, specifically B2B and SaaS or technology marketers, isn’t new at all, but is rather years if not decades old.

Fake online reviews might soon be a thing of the past. At the end of June, the Federal Trade Commission (FTC) announced a new rule: Businesses that manipulate online reviews and post dishonest ones could be fined as much as $50,000. And that’s not just per each proven fake review, it could be as high

If you’ve been anywhere near the internet for the last half year or so, it’s a safe bet you’ve probably heard about how generative AI – visual image generators like Midjourney or language generators like ChatGPT, just to name two of the more prominent examples – is going to revolutionize everything.  The internet is going