John Funk

John Funk is a veteran copywriter, editor, and digital marketer. With a background in online journalism and a passion for fantasy and Dungeons & Dragons, he works to craft compelling narratives and content you enjoy reading.

Why _Dark Social_ Means Tomorrow's B2B Might Look Like Today's B2C

Why “Dark Social” Means Tomorrow’s B2B Might Look Like Today’s B2C

B2B marketing is changing, and B2B marketers need to be ready to change with it.  This isn’t to say that how we’ve done things before isn’t still effective. You’re still going to need ways to generate leads and capture interest in your brand when people come searching for B2B solutions like yours.  But that can’t […]

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How to Optimize for Google SGE-2024

How to Optimize Your Website for Google Search Generative Experience (SGE)

If digital marketing in 2023 could be summed up with two words, it’s these: “artificial intelligence.” From enhanced use of existing AI-based tools to content improved by – or, less usefully, completely generated by – AI text tools like ChatGPT, AI was a genuine sea change in the world of digital marketing. Yet the big-mama

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Top 5 Digital Marketing Trends in 2024: What You Need to Know

A new year is here. Pop the champagne, renew that gym membership, and let’s get started looking forward to 2024! People are optimistic about 2024, and not without reason – after several years of turbulence and uncertainty due to COVID and then high inflation, the economy seems to have found its footing, inflation has fallen,

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Demand Generation vs. Demand Creation vs. Demand Capture

Demand Creation vs. Demand Capture vs. Demand Generation: What’s the Difference?

Demand generation, demand creation, demand capture. If you’re a marketer, especially a SaaS or tech marketer, you’ve probably heard these phrases thrown around all the time. You might even know that they are the pillars of a growth-oriented marketing strategy. But what exactly are these terms? What does “demand generation” mean? How does demand creation

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ChatGPT and Marketing

ChatGPT and Marketing: How AI Will (and Won’t) Change the Marketing World

If you’ve been anywhere near the internet for the last half year or so, it’s a safe bet you’ve probably heard about how generative AI – visual image generators like Midjourney or language generators like ChatGPT, just to name two of the more prominent examples – is going to revolutionize everything.  The internet is going

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SaaS Content Marketing Outsource vs In-House

SaaS Content Marketing Outsource vs In-House (Guide for Business Owners)

So you have been tasked with creating a top-notch SaaS content marketing plan for your business to achieve organic growth? No pressure, right?  You’re basically the captain of the ship, navigating through rough waters (aka competition) and leading your crew (employees) towards your company goals. It’s like being in a cheesy action movie, but with

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