If you are currently using AdWords as part of your digital marketing strategy, then there’s a good chance that you’ve already experienced the benefits that effective PPC campaigns can provide for your brand. On the flip side, you’ve probably also experienced the frustration that can come along with trying to launch a winning PPC ad campaign amidst all the competition on Google. Below, we’ve put together a list of our top tips for boosting your AdWords strategy and taking your PPC campaigns to the next level:
Is your pricing page optimized for conversions? Believe it or not, the pricing page is often neglected by marketers as it’s seen as the next logical step for consumers who have already made up their minds about converting. However, even if the consumer is ready to buy, a poorly designed landing page can still turn them away. Below, we’ll provide some guidance on pricing landing page optimization.
Keyword research may not be the most fun part of your digital marketing strategy, but it plays an important role in your SEO content marketing efforts, and it’s also invaluable to your PPC strategy. Luckily, there’s Google Keyword Planner, a free tool that can transform your keyword research efforts and, ultimately, your SEO results. Below is our guide to what this powerful keyword planning tool is and how you can use it in your digital marketing strategy.
While marketing any product can be difficult, there are special challenges involved with marketing something you can’t physically touch. That’s what SaaS marketing professionals have to do when finding ways to reach new customers for their software as a service (SaaS) product. Understanding how marketing SaaS products is different and learning how to hack this type of marketing is the key to developing a successful SaaS marketing strategy.
With 8 out of 10 American consumers shopping online, and 15% of those consumers buying online products on a weekly basis, it’s clear to see just how powerful ecommerce have become in today’s digital marketplace. However, if ecommerce brands want to optimize their marketing, they’ll need to follow a few best practices to attract and convert more online shoppers. Below, we’ll tell you all that you need to know about ecommerce inbound marketing so that you can maximize your results and drive more sales.
Most consumers can become distracted easily, which often means they need to be guided through the conversion process. If you aren’t using landing pages with targeted content to lead visitors to the next step in the marketing funnel, you may be missing out on important opportunities to convert. Read on to find out why creating and optimizing landing pages is important for increasing conversions.
Facebook advertising can be a great way to reach and engage new leads online. However, the success of your Facebook ads depends on how effective and well-planned your campaigns are. Below, we’ll provide some of our top Facebook PPC strategies to help your business boost ROI on Facebook:
Though the modern marketer has many tools in their tool box, email remains one of the most effective ways to engage and nurture leads throughout the marketing funnel. Now that 2018 is here, it’s time to start thinking about how you can optimize your email marketing campaigns for better results. Below are just four ways that you can get started with your email marketing optimization:
Recently, Google has made Showcase Shopping ads available on its new AdWords interface in countries across the world. This new ad product has the potential to transform the way that businesses reach new customers on Google. Below, we’ll discuss how this ad format works and talk more about how using Showcase Shopping ads can transform your Google Shopping strategy and boost campaign results.
The buyer’s journey is the process that buyers go through as they recognize a need, learn about solutions, evaluate these solutions, and finally, make a purchase. This is a vital process for businesses to understand as they work to engage potential buyers during each step of their journey. Mapping the SaaS customer journey will help you better understand your customers’ experiences and create clearer, more targeted content that enables you to engage leads as they move through the funnel. Below, we’ll talk more about how you can map the SaaS buyer journey.