We work on successful Facebook ad campaigns for a number of clients. But one particular campaign proved particularly challenging, at least in the early going. After implementing numerous optimizations, we were able to drive 4,436 purchases from the campaign from an ad spend of $131,651. The Cost Per Acquisition of $29.68 that we achieved was 3 times lower than any previous campaigns the client had run in the past. Along the way, we’ve learned a lot about Facebook’s ad platform and how to create effective ad content. Though not every ad was a success, we were able to learn a considerable amount from both our triumphs and our challenges.
Whether you’re just getting started with Google AdWords or you’ve been running PPC campaigns for years, your business can still benefit from hiring an AdWords management company. But how do you know for sure if this is the right investment for your business? Below, we’ll dive into the top reasons why you should outsource your AdWords management to a PPC agency:
Improving your PPC campaigns is an awesome way to drive more traffic to your intended destination and close more customers. But before we continue, there’s something you should know: The disappointing but very real truth about most of the PPC best practices you’ve read elsewhere is that they’re pretty much ineffective.
Gated content is one of the most powerful lead generation tools in your digital marketing toolbox. By requiring your site visitors to fill out a form before gaining access to informative content, your business is able to get valuable contact information for the people who are most likely to become customers. However, not every piece of content is worth gating. Read on to find out how you can create your own gated content marketing strategy to boost conversions.
If you are currently using AdWords as part of your digital marketing strategy, then there’s a good chance that you’ve already experienced the benefits that effective PPC campaigns can provide for your brand. On the flip side, you’ve probably also experienced the frustration that can come along with trying to launch a winning PPC ad campaign amidst all the competition on Google. Below, we’ve put together a list of our top tips for boosting your AdWords strategy and taking your PPC campaigns to the next level:
Is your pricing page optimized for conversions? Believe it or not, the pricing page is often neglected by marketers as it’s seen as the next logical step for consumers who have already made up their minds about converting. However, even if the consumer is ready to buy, a poorly designed landing page can still turn them away. Below, we’ll provide some guidance on pricing landing page optimization.
Keyword research may not be the most fun part of your digital marketing strategy, but it plays an important role in your SEO content marketing efforts, and it’s also invaluable to your PPC strategy. Luckily, there’s Google Keyword Planner, a free tool that can transform your keyword research efforts and, ultimately, your SEO results. Below is our guide to what this powerful keyword planning tool is and how you can use it in your digital marketing strategy.
While marketing any product can be difficult, there are special challenges involved with marketing something you can’t physically touch. That’s what SaaS marketing professionals have to do when finding ways to reach new customers for their software as a service (SaaS) product. Understanding how marketing SaaS products is different and learning how to hack this type of marketing is the key to developing a successful SaaS marketing strategy.
With 8 out of 10 American consumers shopping online, and 15% of those consumers buying online products on a weekly basis, it’s clear to see just how powerful ecommerce have become in today’s digital marketplace. However, if ecommerce brands want to optimize their marketing, they’ll need to follow a few best practices to attract and convert more online shoppers. Below, we’ll tell you all that you need to know about ecommerce inbound marketing so that you can maximize your results and drive more sales.
Most consumers can become distracted easily, which often means they need to be guided through the conversion process. If you aren’t using landing pages with targeted content to lead visitors to the next step in the marketing funnel, you may be missing out on important opportunities to convert. Read on to find out why creating and optimizing landing pages is important for increasing conversions.