If your ecommerce brand is not using Google Shopping ads to expand your reach, then you’re missing out on a powerful opportunity to grow your audience online. It should come as no surprise that Google Shopping optimization has become a priority for many ecommerce brands given that Google Shopping Campaigns drove 75% of clicks for all retailers in 2017. Below, we’ve put together a comprehensive guide to help you get started Google Shopping management and optimization.
In February 2018, HubSpot announced that they would be sunsetting their keyword tracking tool in response to changes in SEO trends. As of May 30, 2018, HubSpot has replaced the keyword report tool with a new Content Strategy tool. Below, we’ll discuss why HubSpot decided to sunset keyword reporting as well as explain what its new SEO content strategy tool is and how it can help with your digital content strategy.
One of the greatest challenges that ecommerce businesses face is finding ways to connect with and engage their leads to encourage further sales. Ecommerce email campaigns can help your ecommerce business build meaningful relationships with your leads and customers while encouraging customer interaction.
Google is always looking for new ways to improve the search engine user’s experience, and that includes providing more relevant ad content. Recently, Google introduced the Showcase Shopping Ad, a new type of ad format that allows brands to highlight relevant product groups in the Shopping section of the search engine results page. Below, we’ll talk more about why these ads are important for your business and what you need to know to get started.
What could your ecommerce site be doing better to drive more sales? The only way to answer that question is to A/B test different site elements until you find the winning combination to optimize your sales process. As an ecommerce marketing agency, SevenAtoms has done many A/B tests over the years to help our clients improve their ecommerce sites and get better results. Based on our own experience, we’ve put together a list of some of the best A/B testing ideas for your ecommerce site:
Though sales is the ultimate metric that all ecommerce brands want to track and improve over time, focusing on sales alone is not the best way to find areas of improvement. If you want to grow sales over time and sustain that growth, you’ll need to track the right ecommerce KPIs, metrics, and benchmarks if you want to make strategic changes.
But with so many ecommerce KPI benchmarks and metrics to track, it can be difficult to determine which you should be focusing on. In this post, we’ve put together a list of the key ecommerce metrics and KPIs, and we’ll explain what they can help you understand about your business.
We work on successful Facebook ad campaigns for a number of clients. But one particular campaign proved particularly challenging, at least in the early going. After implementing numerous optimizations, we were able to drive 4,436 purchases from the campaign from an ad spend of $131,651. The Cost Per Acquisition of $29.68 that we achieved was 3 times lower than any previous campaigns the client had run in the past. Along the way, we’ve learned a lot about Facebook’s ad platform and how to create effective ad content. Though not every ad was a success, we were able to learn a considerable amount from both our triumphs and our challenges.
Whether you’re just getting started with Google AdWords or you’ve been running PPC campaigns for years, your business can still benefit from hiring an AdWords management company. But how do you know for sure if this is the right investment for your business? Below, we’ll dive into the top reasons why you should outsource your AdWords management to a PPC agency:
Improving your PPC campaigns is an awesome way to drive more traffic to your intended destination and close more customers. But before we continue, there’s something you should know: The disappointing but very real truth about most of the PPC best practices you’ve read elsewhere is that they’re pretty much ineffective.
Gated content is one of the most powerful lead generation tools in your digital marketing toolbox. By requiring your site visitors to fill out a form before gaining access to informative content, your business is able to get valuable contact information for the people who are most likely to become customers. However, not every piece of content is worth gating. Read on to find out how you can create your own gated content marketing strategy to boost conversions.