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4 Law Firm Marketing Hacks That Will Help You Scale

March 14, 2019 Law Firm Marketing

In the world of law, it can be difficult to stand out from the crowd -- and there is a very large crowd. As of 2018, the American Bar Association recognized more than 1.3 million lawyers in the United States. The vast majority of those lawyers work for small private firms; while numbers on just how many law firms exist in the country are hazy and difficult to point down, it’s thought to be around 50,000.

Best Practices For Google Adwords Ad Copy and Landing Page Copy

March 12, 2019 Google Ads

Even though Google ads have gained more characters recently, coming up with the right Google AdWords copy can be a challenge. Landing pages should always be connected to ads designated for those leads who clicked on them, and they also need effective copy and formatting. While your brand voice should be consistent across all of your content, it's particularly crucial for your AdWords ad copy to sync with your landing page copy, so pay heed to these copywriting best practices.

SevenAtoms Tops List of SF’s Best PPC Services

March 8, 2019

SevenAtoms is proud to announce that Clutch, the B2B research and reviews agency, has named us one of the top digital marketing and PPC management companies in San Francisco!

Ecommerce and Online Store Marketing Strategies You Can Use Today

February 20, 2019

Successfully competing in the crowded online marketplace requires you to take a unique and comprehensive approach to online store marketing. You’ve got to go beyond just using the same old strategies to reach your ideal buyers. If you want to make a real impact in your target market, your brand needs to stand out (in the right ways) and go the extra mile to consistently reach new consumers and engage current customers.

With the actionable ecommerce marketing strategies below, you’ll be on your way to growing your brand online in no time:

15 Digital Marketing Strategy Touchdowns That Will Boost Your Company's Revenue  

February 14, 2019 Digital Marketing Strategy

"Digital marketing" has become something of a catch-all for any type of marketing done through the internet. If you use anything from Facebook to email lists and Google ads to drum up business, then you're a digital marketer regardless of what kind of marketing materials you already have in print. Digital marketing has come a long way and it's now integral for any brand to have authority, relevance, and most of all, qualified leads so here's our roundup of the 15 most effective digital marketing techniques by category.

How To Make Your Google Ads Stand Out From the Competition

February 12, 2019 Google adwords, Google Ads

When it comes to running an effective Google AdWords campaign, it's all about knowing which keywords to target and which times of day are the most optimal for your target customers' intents. But while Google ads are a powerful tool at your disposal, the same is also true of your competition who are targeting the same audiences. Executing a successful Google ad campaign also must factor in differentiating your ads from competitors, so you should keep these best practices in mind.

Scale Your Facebook Paid Ads Campaign By Finding New Audiences

February 6, 2019 Facebook Ads

Running a Facebook paid ads campaign has an incredibly different dynamic than running an AdWords campaign. The chief differentiating factor is that success with AdWords relies on the users' needs and intents with search terms while Facebook ads center around interests and user data. This presents a challenge when it comes to properly targeting a Facebook paid ads campaign and finding the right audiences, and these tips can help you scale your campaign and test which groups of users end up becoming the most responsive.

7 Ad Copy Hacks for Highest Conversion in AdWords

February 1, 2019

While there are many elements involved in a successful Google AdWords campaign, your ad content plays a significant role in influencing consumers to click and continue on to purchase.

Google AdWords Competitor Targeting Campaign: What You Need to Know

January 31, 2019

It’s safe to say that your competitors are attracting prospects through their Google ads that would also be a good fit for your business. So why not target your competitor’s brand terms with your own Google AdWords campaign? Well, it’s a little more complicated than that. Below, we’ll cover all you need to know about developing and implement a Google AdWords competitor targeting campaign.

6 Facebook Paid Ads Mistakes That You Should Not Make

January 30, 2019 Facebook Ads

Facebook ads may be PPC like AdWords, but have a slightly different dynamic. A common mistake that many marketers make is applying the same strategies to Facebook campaigns that were successful in Adwords. If your Facebook ads have been underperforming even if you did well with other PPC campaigns, here's some of the most common mistakes made with Facebook campaigns.

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