A properly executed law firm PPC campaign is a great way to generate leads for your firm. In fact, it is the gold standard when it comes to client acquisition. Are you ready to start seeing real ROI from your paid campaigns? Here are some tips from our PPC management experts to help you get the kind of results that you’re looking for.
As reported by CompTIA’s Buying Guide for Managed Service Providers, nearly 2/3rds of organizations use a managed service provider (MSP) to some degree. As an industry, MSPs are on the rise. But with new MSPs popping up everywhere and existing players looking to expand their presence, it can be difficult for an outsourced IT firm to stand out. That’s why MSP digital marketing has also grown significantly over the past 5-10 years. We have found, however, that the cost of digital marketing can sometimes be a barrier for managed service providers, especially if they haven’t done much in the way of marketing before.
So you’ve been advertising your business on social media. Facebook? Firing on all cylinders Instagram? Been there, done that. Twitter? You tweet like a pro! LinkedIn? You write the sort of insightful posts your professional network loves.
With 85% of retailers identifying SEO as the most effective customer acquisition tactic, it’s surprising to find that many ecommerce sites are just not designed with search engines in mind. While paid digital marketing tactics are effective, they are no match for ecommerce SEO, which helps online retailers drive more organic (or free) traffic back to their site.
Sounds like a dream come true, huh? Well, you’ve got to do some work to show up at the top of the search engine results page (SERP). Here are the steps you need to take to improve your ecommerce SEO and rank higher on the search engines:
You’ve likely heard about the seven deadly sins – pride, greed, lust, envy, gluttony, wrath, and sloth – but hopefully you’re not too familiar with any of them! For people looking to lead an upstanding life, these vices should be avoided. Even the ones that sound like fun.
The future — and increasingly, the present — lies in eCommerce. Brick and mortar businesses are losing ground, and so in order to compete in today's marketplace, companies must up their eCommerce marketing game.
Only 28 percent of small businesses currently sell products online, leaving this growing field wide open for your eCommerce company to take full advantage of content marketing's potential.
In the world of law, it can be difficult to stand out from the crowd -- and there is a very large crowd. As of 2018, the American Bar Association recognized more than 1.3 million lawyers in the United States. The vast majority of those lawyers work for small private firms; while numbers on just how many law firms exist in the country are hazy and difficult to point down, it’s thought to be around 50,000.
Even though Google ads have gained more characters recently, coming up with the right Google AdWords copy can be a challenge. Landing pages should always be connected to ads designated for those leads who clicked on them, and they also need effective copy and formatting. While your brand voice should be consistent across all of your content, it's particularly crucial for your AdWords ad copy to sync with your landing page copy, so pay heed to these copywriting best practices.
Successfully competing in the crowded online marketplace requires you to take a unique and comprehensive approach to online store marketing. You’ve got to go beyond just using the same old strategies to reach your ideal buyers. If you want to make a real impact in your target market, your brand needs to stand out (in the right ways) and go the extra mile to consistently reach new consumers and engage current customers.
With the actionable ecommerce marketing strategies below, you’ll be on your way to growing your brand online in no time: