Facebook ads may be PPC like AdWords, but have a slightly different dynamic. A common mistake that many marketers make is applying the same strategies to Facebook campaigns that were successful in Adwords. If your Facebook ads have been underperforming even if you did well with other PPC campaigns, here's some of the most common mistakes made with Facebook campaigns.
With more than 2.25 billion monthly users, Facebook is still the place to be when it comes to social media marketing.
If you manage pay-per-click search campaigns in Google AdWords, you know that it can sometimes be a tough nut to crack. Especially when it comes to the mysterious quality score.
The customer journey is no longer as linear as it once seemed. People interact with your brand at all steps of the journey and are also more hesitant than ever to immediately put their trust in your products. Not only does the customer journey need to adopt a multichannel approach to account for every touchpoint of the journey, but the customer experience needs to be put front and center.
Whether you want to attribute it to the rise of interconnected devices in the IoT revolution or just the growing instances of cybercrime, the cyber security industry has seen immense growth in recent years and shows no signs of stopping. In fact, according to a Cybersecurity Market Report published by Cybersecurity Ventures, worldwide spending on cybersecurity products and services is predicted to surpass $1 trillion from now until 2021. This should come as no surprise given that the average annual cost of cyberattacks worldwide is about $9.5 million, according to Ponemon Institute.
You’ve probably heard about retargeting and how it helps you reach back out to customers who have left your site without making a purchase. But you may be wondering, what is retargeting? And how can you use it to boost conversions?
Though the holiday shopping season officially kicks off with Black Friday and Cyber Monday in November, brands need to start preparing for their holiday marketing campaigns long before the sales actually start. Below, we’ve put together a list of the ultimate strategies that your ecommerce business can use to make this BFCM the best one yet:
HubSpot’s annual marketing and sales event, INBOUND 2018 is over. But attendees and others who use HubSpot tools are still talking about some of the big announcements HubSpot made this year. Below, we’ll cover what new features HubSpot announced and how they can benefit your SaaS inbound marketing.
Recurring revenue is the key to growing and sustaining a successful business. For SaaS companies, high churn rates can kill your revenue since subscriptions are the nature of the market. As your company grows, SaaS churn can become an even bigger problem, making it vital that you start as soon as possible developing a strategy to reduce churn rates. Below, we’ll give you some of the best SaaS marketing tactics to help you reduce churn.