"Digital marketing" has become something of a catch-all for any type of marketing done through the internet. If you use anything from Facebook to email lists and Google ads to drum up business, then you're a digital marketer regardless of what kind of marketing materials you already have in print. Digital marketing has come a long way and it's now integral for any brand to have authority, relevance, and most of all, qualified leads so here's our roundup of the 15 most effective digital marketing techniques by category.
When it comes to running an effective Google AdWords campaign, it's all about knowing which keywords to target and which times of day are the most optimal for your target customers' intents. But while Google ads are a powerful tool at your disposal, the same is also true of your competition who are targeting the same audiences. Executing a successful Google ad campaign also must factor in differentiating your ads from competitors, so you should keep these best practices in mind.
Running a Facebook paid ads campaign has an incredibly different dynamic than running an AdWords campaign. The chief differentiating factor is that success with AdWords relies on the users' needs and intents with search terms while Facebook ads center around interests and user data. This presents a challenge when it comes to properly targeting a Facebook paid ads campaign and finding the right audiences, and these tips can help you scale your campaign and test which groups of users end up becoming the most responsive.
While there are many elements involved in a successful Google AdWords campaign, your ad content plays a significant role in influencing consumers to click and continue on to purchase.
It’s safe to say that your competitors are attracting prospects through their Google ads that would also be a good fit for your business. So why not target your competitor’s brand terms with your own Google AdWords campaign? Well, it’s a little more complicated than that. Below, we’ll cover all you need to know about developing and implement a Google AdWords competitor targeting campaign.
Facebook ads may be PPC like AdWords, but have a slightly different dynamic. A common mistake that many marketers make is applying the same strategies to Facebook campaigns that were successful in Adwords. If your Facebook ads have been underperforming even if you did well with other PPC campaigns, here's some of the most common mistakes made with Facebook campaigns.
With more than 2.25 billion monthly users, Facebook is still the place to be when it comes to social media marketing.
If you manage pay-per-click search campaigns in Google AdWords, you know that it can sometimes be a tough nut to crack. Especially when it comes to the mysterious quality score.
The customer journey is no longer as linear as it once seemed. People interact with your brand at all steps of the journey and are also more hesitant than ever to immediately put their trust in your products. Not only does the customer journey need to adopt a multichannel approach to account for every touchpoint of the journey, but the customer experience needs to be put front and center.