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5 Ecommerce Marketing Strategies to Increase Post Purchase Engagement

Many ecommerce brands make the mistake of looking at a sale as their end goal. But the truth is that if you want to build a successful ecommerce business, you’ve got to think long-term about ecommerce marketing. One of the most effective ways to encourage repeat business is through post purchase engagement.

Below, we’ll cover 5 of the top ecommerce marketing strategies to help increase engagement after a purchase and influence repeat sales:

Sales Funnel Series: How to Increase Conversion Rate Across Your Sales Funnel

August 13, 2018

The sales funnel is an essential digital marketing model that helps businesses better understand the buyer’s journey. If you want to increase sales, you’ll need to focus on increasing the conversion rate across the sales funnel. But first you need to understand each stage in the sales funnel and what consumers need to get them to the next step. Below, we’ll investigate what happens during each stage of the sales conversion funnel and discuss how to optimize your campaigns for maximum conversions each step of the way.

SaaS Marketing Tips to Convert Free Trial Signups to Paid Customers

July 26, 2018

SaaS companies focus a lot of their marketing on promoting free trial sign-ups—a relatively easy conversion to achieve. But getting consumers to commit to your monthly subscription fee isn't always so simple. If you want to improve sales and grow your company, you’ll need to start turning trial signups into paid customers.  In the article below, we’ll share some of the best SaaS marketing tips for turning free-trial users into customers.

6 Tips for Creating High Converting Exit Intent Popup

July 25, 2018

With all of the effort that your business puts into attracting new traffic to your website, you need to  do everything you can to prevent customers from leaving without engaging with your brand. An exit intent popup for your online store offers you a last chance opportunity to engage with visitors before they exit your site.

This pop-up with targeted messaging allows you to entice your visitors with a special offer or collect their contact information for later.

Shopping Cart Abandonment: Using Google Analytics for Accurate Data

July 24, 2018

Online consumers abandoning their shopping carts before making a purchase is one of the greatest challenges that most ecommerce brands face. According to the Baymard Institute, the average shopping cart abandonment rate across online retailers is 69.89%. However, this can vary across sites and brands. It’s important to track your own site’s shopping cart abandonment rate so that you can monitor trends and address any issues in your checkout process.

Ecommerce SEO: How to Rank on Page 1 of Google

July 23, 2018

With 85% of retailers identifying SEO as the most effective customer acquisition tactic, it’s surprising to find that many ecommerce sites are just not designed with search engines in mind. While paid digital marketing tactics are effective, they are no match for ecommerce SEO, which helps online retailers drive more organic (or free) traffic back to their site.

Sounds like a dream come true, huh? Well, you’ve got to do some work to show up at the top of the search engine results page (SERP). Here are the steps you need to take to improve your ecommerce SEO and rank higher on the search engines:

Ecommerce Conversion Rates: How do you stack up?

July 16, 2018

Conversion rates are certainly not the only way to measure the effectiveness of your digital marketing efforts. However, conversions are one of the most common key performance indicators (KPIs) used by ecommerce brands to measure success. So how do you know if your conversion rates are worthwhile? Below, we’ll discuss average ecommerce conversion rates and what they mean for your business.

Google Shopping Campaigns - A complete guide [2018]

July 12, 2018

If your ecommerce brand is not using Google Shopping ads to expand your reach, then you’re missing out on a powerful opportunity to grow your audience online. It should come as no surprise that Google Shopping optimization has become a priority for many ecommerce brands given that Google Shopping Campaigns drove 75% of clicks for all retailers in 2017. Below, we’ve put together a comprehensive guide to help you get started Google Shopping management and optimization.

What Can the HubSpot Content Strategy Tool Do For Your Business?

July 9, 2018

In February 2018, HubSpot announced that they would be sunsetting their keyword tracking tool in response to changes in SEO trends. As of May 30, 2018, HubSpot has replaced the keyword report tool with a new Content Strategy tool. Below, we’ll discuss why HubSpot decided to sunset keyword reporting as well as explain what its new SEO content strategy tool is and how it can help with your digital content strategy.

Ecommerce Email Campaigns: 5 Ways to Skyrocket Sales

June 21, 2018 #ecommerce

One of the greatest challenges that ecommerce businesses face is finding ways to connect with and engage their leads to encourage further sales. Ecommerce email campaigns can help your ecommerce business build meaningful relationships with your leads and customers while encouraging customer interaction.

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