Fake online reviews might soon be a thing of the past. At the end of June, the Federal Trade Commission (FTC) announced a new rule: Businesses that manipulate online reviews and post dishonest ones could be fined as much as $50,000. And that’s not just per each proven fake review, it could be as high […]

A marketer’s job is to generate leads for the company’s top of the sales funnel.  But do you really believe that those leads will actively move themselves through the whole sales process or funnel? That’d be really unusual! According to a survey, just 27% of leads are truly ready to buy at the time they

Connecting with customers and building lasting relationships is a challenge every business faces. In fact, 78% of customers have abandoned a purchase due to a poor or substandard customer experience. Recognizing this issue, many companies are now turning to “lifecycle marketing” as a smart approach to nurture this relationship through every stage of a customer’s

If you’ve been anywhere near the internet for the last half year or so, it’s a safe bet you’ve probably heard about how generative AI – visual image generators like Midjourney or language generators like ChatGPT, just to name two of the more prominent examples – is going to revolutionize everything.  The internet is going

Do you want a piece of the $623 billion SaaS market forecast this year? Of course, you do — even a percentage of that market share is a tasty bite. But you probably learned the hard way that marketing a software service differs from marketing a software product. The competition in the SaaS market is

Picture a seasoned maestro guiding a symphony; every instrument must hit the right note at the precise moment for the magic to unfold. Similarly, in the bustling digital orchestra of today’s business landscape, your SaaS company must fine-tune its marketing funnel to resonate with the audience’s heartbeat.  Within this intricate dance, understanding your prospects becomes

In today’s fast-paced digital landscape, businesses of all sizes are constantly seeking ways to enhance efficiency, streamline processes, and foster growth. One often overlooked but immensely powerful tool that can help achieve these objectives is the use of online forms.  These digital gateways not only facilitate seamless data collection but also hold the potential to

Introduction In recent years, Instagram influencer marketing has become an invaluable tool for companies to promote their products and services. Influencer marketing is a marketing technique that involves leveraging the power of influencers on Instagram to reach target audiences and build relationships with them. It is an effective way to build brand awareness and grow

Whether scanning the news or learning to do something new online, there’s a reason a gazillion ads fill your screen. Ecommerce businesses depend on Google Ads for Ecommerce to drive potential customers to their websites. And the pirates love them too because of the ArhhOI! (Get it? Say it out loud. Okay, maybe it’s a stretch.) But joking aside, some websites

YouTube has taken over! The average person spends 1-2 hours a day here. It’s the go-to source for news, entertainment, education and engaging with brands like yours online. Your audience finds videos by subscribing to your YouTube channel, searching with keywords, viewing topic-based recommendations, clicking ads, and arriving through organic sharing and Display Network ads. However they reach you,