In order to find success with ecommerce PPC management, there are a few major mistakes you should avoid. Learn about the 7 deadly sins of Ecommerce PPC management.

The history and the cultural legacy of the world’s most famous doll is such that it needs no introduction. A global sensation for more than six decades, Barbie dolls are found on shelves in almost every country and more than 100 dolls are estimated to be sold every minute worldwide. Since her debut in 1959, …

7 Content Marketing Lessons That Can Be Learned From Barbie Read More »

Have you ever stumbled upon a piece of content that felt like it was speaking directly to your soul? You know, the kind that gives you those warm fuzzy feelings, makes you nod in agreement, or even brings a tear to your eye?  In the ever-evolving landscape of content creation, one thing remains constant: the …

A Guide to Crafting Emotionally Resonant and Relatable Content Read More »

Marketers use a variety of channels to connect with their audiences, but one that’s especially impactful is email. Around 50% of marketing professionals who responded to a 2022 Statista survey said they had a two-time improvement rate in their email marketing return on investment (ROI). Aside from having one of the highest ROIs, email communication …

Mastering the Art of Email Outreach: Advanced Techniques for Effective Communication and Relationship Building Read More »

For the longest time, businesses have been able to collect vast amounts of data for marketing campaigns. Moreover, they’ve been able to do so quickly, easily, and without effort with third-party cookies. But that’s all changing. Today, first-party data is the star of the show. In 2023, Google announced the phase-out of third-party cookies. Now, …

7 Ways to Collect First-Party Data for Your Marketing Campaigns Read More »

We’ve all been there. You’re on Amazon at 2 AM trying to buy a lighter. But all you see is 15,000 matches. The retail experience is over-saturated, messy, and expensive for those trying to grow a business. Whether you’re an Amazon seller or paying a slotting fee at Safeway, your unique value proposition gets lost …

DTC Marketing 101: A Guide to Direct-to-Consumer Marketing Strategies Read More »

If you’ve been anywhere near the internet for the last half year or so, it’s a safe bet you’ve probably heard about how generative AI – visual image generators like Midjourney or language generators like ChatGPT, just to name two of the more prominent examples – is going to revolutionize everything.  The internet is going …

ChatGPT and Marketing: How AI Will (and Won’t) Change the Marketing World Read More »

In our increasingly interconnected digital age, standing out from the crowd is more challenging than ever for businesses. Amidst the ebb and flow of changing digital marketing trends, one constant remains: the vital role of SEO citations. Not only are they essential for enhancing online visibility, but they also act as a beacon for local …

How To Use SEO Citations To Boost Your Visibility Read More »

When you think “content optimization,” chances are you’re still thinking about creating content that gets all the bot love. After all, if the algorithms don’t love it, they won’t serve up the traffic. For some, this is a conscious belief. In others, a subconscious influence in the recesses of the mind drives a bad optimization …

Mastering the Art of Content Optimization: 8 Tips to Grow Traffic Read More »

As a staffing agency, social media is an essential part of your recruitment strategy. It is a powerful tool to engage with potential candidates and clients and build your brand. It can help you connect with clients, build your image, manage employees, and even help with both centralized and decentralized recruitment. However, managing social media …

The Dos and Don’ts of Social Media Marketing for Staffing Agencies Read More »