Mastering the Art of Email Outreach

Mastering the Art of Email Outreach: Advanced Techniques for Effective Communication and Relationship Building

Marketers use a variety of channels to connect with their audiences, but one that’s especially impactful is email. Around 50% of marketing professionals who responded to a 2022 Statista survey said they had a two-time improvement rate in their email marketing return on investment (ROI). Aside from having one of the highest ROIs, email communication …

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7 Ways to Collect First-Party Data for Your Marketing Campaigns

7 Ways to Collect First-Party Data for Your Marketing Campaigns

For the longest time, businesses have been able to collect vast amounts of data for marketing campaigns. Moreover, they’ve been able to do so quickly, easily, and without effort with third-party cookies. But that’s all changing. Today, first-party data is the star of the show. In 2023, Google announced the phase-out of third-party cookies. Now, …

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DTC Marketing

DTC Marketing 101: A Guide to Direct-to-Consumer Marketing Strategies

We’ve all been there. You’re on Amazon at 2 AM trying to buy a lighter. But all you see is 15,000 matches. The retail experience is over-saturated, messy, and expensive for those trying to grow a business. Whether you’re an Amazon seller or paying a slotting fee at Safeway, your unique value proposition gets lost …

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ChatGPT and Marketing

ChatGPT and Marketing: How AI Will (and Won’t) Change the Marketing World

If you’ve been anywhere near the internet for the last half year or so, it’s a safe bet you’ve probably heard about how generative AI – visual image generators like Midjourney or language generators like ChatGPT, just to name two of the more prominent examples – is going to revolutionize everything.  The internet is going …

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Content Optimization Tips

Mastering the Art of Content Optimization: 8 Tips to Grow Traffic

When you think “content optimization,” chances are you’re still thinking about creating content that gets all the bot love. After all, if the algorithms don’t love it, they won’t serve up the traffic. For some, this is a conscious belief. In others, a subconscious influence in the recesses of the mind drives a bad optimization …

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The Dos and Don'ts of Social Media Marketing for Staffing Agencies

The Dos and Don’ts of Social Media Marketing for Staffing Agencies

As a staffing agency, social media is an essential part of your recruitment strategy. It is a powerful tool to engage with potential candidates and clients and build your brand. It can help you connect with clients, build your image, manage employees, and even help with both centralized and decentralized recruitment. However, managing social media …

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