Why should small and medium businesses care about cross-platform PPC strategies? The answer lies in the potential for increased reach, engagement, and return on investment (ROI). An Adroll study revealed that consumers who are exposed to three or more marketing channels benefit from a 287% conversion rate boost compared to those who encounter the brand […]

Introduction Instagram Reels are an exciting new way to engage and capture your audience’s attention. Reels can turn any ordinary post into something special with their interactive and creative features. Reels have exploded over the past few years, and Instagram contests are an excellent way to leverage them to create an engaging experience for your

In order to find success with ecommerce PPC management, there are a few major mistakes you should avoid. Learn about the 7 deadly sins of Ecommerce PPC management.

The history and the cultural legacy of the world’s most famous doll is such that it needs no introduction. A global sensation for more than six decades, Barbie dolls are found on shelves in almost every country and more than 100 dolls are estimated to be sold every minute worldwide. Since her debut in 1959,

Have you ever stumbled upon a piece of content that felt like it was speaking directly to your soul? You know, the kind that gives you those warm fuzzy feelings, makes you nod in agreement, or even brings a tear to your eye?  In the ever-evolving landscape of content creation, one thing remains constant: the

Marketers use a variety of channels to connect with their audiences, but one that’s especially impactful is email. Around 50% of marketing professionals who responded to a 2022 Statista survey said they had a two-time improvement rate in their email marketing return on investment (ROI). Aside from having one of the highest ROIs, email communication

For the longest time, businesses have been able to collect vast amounts of data for marketing campaigns. Moreover, they’ve been able to do so quickly, easily, and without effort with third-party cookies. But that’s all changing. Today, first-party data is the star of the show. In 2023, Google announced the phase-out of third-party cookies. Now,

We’ve all been there. You’re on Amazon at 2 AM trying to buy a lighter. But all you see is 15,000 matches. The retail experience is over-saturated, messy, and expensive for those trying to grow a business. Whether you’re an Amazon seller or paying a slotting fee at Safeway, your unique value proposition gets lost

In our increasingly interconnected digital age, standing out from the crowd is more challenging than ever for businesses. Amidst the ebb and flow of changing digital marketing trends, one constant remains: the vital role of SEO citations. Not only are they essential for enhancing online visibility, but they also act as a beacon for local

When you think “content optimization,” chances are you’re still thinking about creating content that gets all the bot love. After all, if the algorithms don’t love it, they won’t serve up the traffic. For some, this is a conscious belief. In others, a subconscious influence in the recesses of the mind drives a bad optimization